https://www.beautifulsocial.org/blog daily 0.75 2024-04-13 https://www.beautifulsocial.org/blog/read-all-about-beautiful-socials-collaboration-with-venice-island-pac monthly 0.5 2024-04-13 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/81bffcac-32dd-4292-b1eb-8200e8f1feea/beautiful_social_candids+%281+of+5%29.jpg Blog - Read all about Beautiful Social's Collaboration with Venice Island PAC - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/f9c99430-aa0e-4276-971e-f7e01e88e225/beautiful_social_candids+%284+of+5%29.jpg Blog - Read all about Beautiful Social's Collaboration with Venice Island PAC - What progress have you guys made so far? And how did you go about it? Julia: Well, we've started creating flyers for her. We just spoke to her about them. We haven't sent them to her yet but we're probably going to after class. We're hoping she can like and appreciate them and that I guess we can work both ways with her. Yeah. Charlotte: And especially her being a new community partner, a lot of it is building trust with her. That's like our biggest thing right now. And she gave us the Instagram password. So that seems like she's starting to trust us, slowly but surely. So that's like the biggest thing for now, but then obviously working on the Instagram as well. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/dd792135-c5aa-4c4d-a728-af8d8deaabd0/beautiful_social_candids+%283+of+5%29.jpg Blog - Read all about Beautiful Social's Collaboration with Venice Island PAC - What challenges have you all faced in this project? Charlotte: At the beginning of the semester, we kind of ran with the impression we were making the calendar for their events that they already had. But when we went to their website we saw they had a calendar for events. It was color coded, so it looked really good. And so we told her that and we switched gears to make more of a content calendar. Katerina: Yeah, definitely confusion on what tasks she wanted us to complete. Charlotte: But now we're good. We spoke with her. https://www.beautifulsocial.org/blog/everything-you-need-to-know-about-beautiful-socials-all-woman-collaboration monthly 0.5 2024-04-11 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/643c8b99-1dfe-4af9-8286-8bcd6114bbe0/AnaOno+group+photos+%2813+of+27%29.jpg Blog - Everything You Need to Know About Beautiful Social’s All-Woman Collaboration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1b21cb35-63ec-417d-9396-c0a8a60dbfe9/tempImageiWFB1B.jpg Blog - Everything You Need to Know About Beautiful Social’s All-Woman Collaboration - Carsen: So, when we were doing the prototyping activity we used popsicle sticks to kind of map out a potential campaign strategy. So we used the color red, for example, to focus on inclusivity and the other communities that AnaOno could reach out to or try to brand towards. So we said like, the transgender community or people with chronic illnesses and pain who can’t strap a bra correctly or something like that. Carsen: Yeah, and we had colors dedicated to surgery recovery stories and related women experiences, things like that. https://www.beautifulsocial.org/blog/4acw2af0yc1sme3h8bqqj7goaqex63 monthly 0.5 2024-03-20 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/3c51f5c1-b683-4caf-b434-0f832251be4f/kiera-donohue-portrait+%281+of+1%29.jpg Blog - Kiera Tells All: On Magis for Maji and How Beautiful Social Fosters Connection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/3de63364-c43d-4d3f-bca3-0d9f89dc9a65/magis-for-maji.jpg Blog - Kiera Tells All: On Magis for Maji and How Beautiful Social Fosters Connection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/om3u4nkovevjy1kc9ym8op228dn4az monthly 0.5 2024-03-27 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/2f7b9ca1-2867-4a32-92ea-f0e0a20591d4/golden-circle-free-mind-group-2024+%281+of+1%29.jpg Blog - Official Interview with the Students Collaborating with Free Mind - Have you ever wished you could make a real difference in your community? In 2010, Communications and Media Studies Professor Aimee Knight, founded the Beautiful Social Research Collaborative to do just that. The Beautiful Social Research Collaborative is a non-profit organization and class at Saint Joseph’s University that fosters collaboration between organizations enacting transformative change in their communities and communications students academically trained in a variety of skills ranging from media production to social media management to graphic design. This semester, fellow Anneliese Ashley is leading students Isabella Colina Hidalgo, Colin Cooper, Alexa Fichera, and Denzel Jones in collaborating with the Free Mind Entrepreneur Network, an organization run by former juvenile lifer Stacey Torrance that provides resources and training to people re-entering the workforce after incarceration. I sat down with these students to learn more about their work with the Free Mind Entrepreneur Network. https://www.beautifulsocial.org/blog/interview-with-stephanie-rapp monthly 0.5 2023-03-01 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/e83d99ef-acfb-41f0-8cac-d9d81eea4abb/Stephanie+blog+post.png Blog - Interview with Stephanie Rapp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/5208f8cd-8cec-4356-929c-3facfa0912dc/13738291_1563033834002886_9161035916243782227_o.jpg Blog - Interview with Stephanie Rapp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/interview-with-caitlin-thiel monthly 0.5 2023-02-01 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/ce22f62d-d189-46e9-b5cf-efcad3d3598c/Caitlin+thiel.png Blog - Interview with Caitlin Thiel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/0f2158a3-a7ce-4d8c-aca8-8832d7751cd5/IMG_6960.JPG Blog - Interview with Caitlin Thiel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/interview-with-chelsea-evans monthly 0.5 2023-01-03 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/d613cd84-3524-42ad-aa61-fa0e38db0b9b/Chelsea+Evans.png Blog - Interview with Chelsea Evans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/interview-with-alex-hargrave monthly 0.5 2022-12-01 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/008506ca-add6-4d5c-a47a-f525b16ee4f1/O.png Blog - Interview with Alex Hargrave - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/4a0248dc-6bc8-423b-a1a4-0b4f8b31d6b1/Screen+Shot+2022-06-24+at+9.06.14+AM.png Blog - Interview with Alex Hargrave - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/interview-with-lexi-mignogna monthly 0.5 2022-11-01 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/d0c3443e-4eb9-4403-bc3c-f978fa9d685f/Alphabet+Chain.png Blog - Interview with Lexi Mignogna - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/710a406c-759d-40d6-95db-ce14189d225b/image1.jpeg Blog - Interview with Lexi Mignogna - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/interview-with-anne-donnelly monthly 0.5 2022-10-01 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/b0c66cc6-25ff-4dd3-9651-93fe3e77cd0a/Anne+Donnelly.png Blog - Interview with Anne Donnelly - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1e21bb26-575a-4495-84d9-958737dcf0b1/Screen+Shot+2022-06-22+at+2.46.18+PM.png Blog - Interview with Anne Donnelly - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/interview-with-emma-brenner monthly 0.5 2022-09-01 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/7125afd3-ee21-4e9b-a227-c52327687f11/emma+brenner.png Blog - Interview with Emma Brenner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/606b531d-be53-4abc-939f-69be7404cdd9/100102107_2564476446986953_904712235014684672_n.jpg Blog - Interview with Emma Brenner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/2022-4jxkj monthly 0.5 2022-08-04 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/4bb977b1-019a-4b9c-af8b-74399aa33cd1/Gompers_Parry_Web+0001.JPG Blog - Newsletter 2021 - 2022 - Make it stand out Gompers Elementary and Middle School https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/d0b525ce-1413-4d47-9238-a4135beec2cc/DSC01652.JPG Blog - Newsletter 2021 - 2022 - Make it stand out Gompers Website Group discussing strategies in the Barnes Arboretum https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/89b14bcd-1b2a-4736-9ebd-35372db8db1e/Screen+Shot+2022-06-09+at+6.59.38+PM.png Blog - Newsletter 2021 - 2022 - Make it stand out Gompers Brochure Group working on brochure in Bronstein https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/7e5def0a-f6f9-4b0f-b998-055016cdaaed/StaceyHeadshot.jpg Blog - Newsletter 2021 - 2022 - Make it stand out Stacey Torrance at Saint Joseph’s University https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/ca3cda16-a43b-4b8b-887d-fcbd247f3219/IMG_4359.JPG Blog - Newsletter 2021 - 2022 - Make it stand out From left to right: Emily Smedley, Sam Digiuseppe, and Risa Waldoks https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/f378ac91-7633-4510-8c47-dc1ee6fbb0fd/Screen+Shot+2022-06-09+at+6.58.15+PM.png Blog - Newsletter 2021 - 2022 - Make it stand out CPS Group working together in Bronstein https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/a13cdd49-1a91-4374-8d8c-cd692ad69d38/Screen+Shot+2022-06-09+at+7.29.11+PM.png Blog - Newsletter 2021 - 2022 - Make it stand out Free Mind Group filming in the Annex https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/b1173900-4bd6-417f-af8c-7022d33043ef/Screen+Shot+2022-06-09+at+7.31.09+PM.png Blog - Newsletter 2021 - 2022 - Make it stand out Creative Collective working together in class https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/7d5f3fb4-6bcf-409f-97f1-5ab7b25f769d/Screen+Shot+2022-06-09+at+7.35.53+PM.png Blog - Newsletter 2021 - 2022 - Make it stand out Front Page of Together for West Philadelphia https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/5599c75e-8109-4ef7-b1ce-1b80c54fca0b/Screen+Shot+2022-06-09+at+7.33.35+PM.png Blog - Newsletter 2021 - 2022 - Make it stand out Front Cover of Community is the Way: Engaged Writing and Designing for Transformative Change https://www.beautifulsocial.org/blog/interview-with-abbey-piro monthly 0.5 2022-08-01 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/52b905d5-aa65-4126-a739-9133ec474942/Abbey+Piro.png Blog - Interview with Abbey Piro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/653b299c-3bb1-442a-b7de-3e8f56af09f1/60443517_2555999417767825_7179205699765796864_n.jpg Blog - Interview with Abbey Piro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/interview-with-lauren-kelley monthly 0.5 2022-07-01 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/d322cf31-3339-4540-b874-41438dc012dd/interview+with-2.png Blog - Interview with Lauren Kelley - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/daa23a3a-d18a-4539-b73c-2955c75b01fd/198841933_1150382512130168_5526503542226946545_n.jpg Blog - Interview with Lauren Kelley - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/interview-with-emily-smedley monthly 0.5 2022-06-22 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/c4765319-aff0-4a06-9f72-16670c6ba751/Emily+smedley.png Blog - Interview with Emily Smedley - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/9ffc9aac-0eaf-493b-89e0-75d1e07fb3da/20220531_120033.jpg Blog - Interview with Emily Smedley - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/5-steps-to-starting-up-an-organization-on-campus monthly 0.5 2022-05-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/a9c41be0-841a-45a9-b34a-7a5976c647cf/case+study+working.png Blog - 5 steps to starting up an organization on campus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/5df7cb81-108f-4f1f-903f-d011814a7a1a/goldencirclework.png Blog - 5 steps to starting up an organization on campus The Creative Collective group working through their own Golden Circle https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1ff7d401-eec9-4b91-97c1-d9e0abc65765/5.png Blog - 5 steps to starting up an organization on campus Branding example created by the group for the SJU Creative Collective branding kit https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/2f088a7d-2782-4d7c-9ad5-64d7d45a51f8/Case+study+thumbnail.png Blog - 5 steps to starting up an organization on campus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/preparing-for-the-women-in-nonprofit-leadership-event monthly 0.5 2022-04-13 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/638617b5-b036-4e5d-951b-f0f84565b57d/IMG_1435.JPG Blog - Preparing for the Women In Nonprofit Leadership Event - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/49dface6-29be-4aaa-b6fd-5fc9341bb71c/IMG_9046.jpeg Blog - Preparing for the Women In Nonprofit Leadership Event - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/f5d40235-ebc1-45c0-8508-34ffdf5253cf/Untitled+design.jpg Blog - Preparing for the Women In Nonprofit Leadership Event - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/7-video-tips monthly 0.5 2022-04-01 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/2ea011cf-481b-46a0-8bb7-f4a76ca7281d/StaceyHeadshot.jpeg Blog - 7 tips for conducting interviews within a group setting - Make it stand out Stacey Torrance, Founder, Free Mind Entrepreneur Network https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/43f0dd31-e9f8-4fe1-98cc-ba191d6609e9/IMG_7998.jpeg Blog - 7 tips for conducting interviews within a group setting - Make it stand out Members of the BSocial/Free Mind team filming https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/bebe1032-9bd9-4211-960a-0ae6c5777458/Screen+Shot+2022-04-01+at+1.54.45+PM.png Blog - 7 tips for conducting interviews within a group setting - Make it stand out Our spreadsheet to keep track of our guests and filming dates https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/125bdfd1-0586-43b8-a78c-73fea752fbdc/Screen+Shot+2022-04-01+at+1.56.20+PM.png Blog - 7 tips for conducting interviews within a group setting - Make it stand out Our interview questions https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/d9ff4fa1-a1fc-4dd3-9212-d50d68c8f716/Screen+Shot+2021-11-22+at+8.13.38+PM.png Blog - 7 tips for conducting interviews within a group setting - Make it stand out Check out our website to learn more about Free Mind and see the video when it is completed. https://www.beautifulsocial.org/blog/working-with-gompers-elementary-and-middle-school monthly 0.5 2021-11-12 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/7adb9c25-48b7-41b3-a736-98a0f771d08b/tempImage5Dz3PC.jpg Blog - Working with Gompers Elementary and Middle School - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1556ee09-4b47-43be-83bd-187ec20ffe71/IMG_4685.jpg Blog - Working with Gompers Elementary and Middle School - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/bfafde1d-ef6e-4a2a-b5e1-dd6bbb8d7d47/Screen+Shot+2021-11-12+at+10.05.34+AM.png Blog - Working with Gompers Elementary and Middle School - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/004670de-ec39-473c-a243-55db1bdef738/DSC01652.JPG Blog - Working with Gompers Elementary and Middle School - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/the-truth-about-juvenile-incarceration monthly 0.5 2021-11-02 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/c845a091-103d-43e8-8f09-63861eb41802/StaceyHeadshot.jpeg Blog - The Truth About Juvenile Incarceration - Make it stand out Stacey Torrance, Founder of the Free Mind Entrepreneur Network https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/cef6cf76-f76a-48c7-bbb8-982fac21e9d9/Screen+Shot+2021-11-02+at+12.44.43+PM.png Blog - The Truth About Juvenile Incarceration - Make it stand out Hiring Individuals with Criminal Records Makes It Less Likely They’ll Return to Prison https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/a084af35-3aab-4e21-992e-0237f0fc4f0a/Screen+Shot+2021-11-02+at+12.44.54+PM.png Blog - The Truth About Juvenile Incarceration - Make it stand out Incarceration Rates https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/5b31dcbf-360c-4e99-9327-11cd1eb775a7/Free+Mind+Entrepreneur+Network+Final+Logo-03.jpg Blog - The Truth About Juvenile Incarceration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/blog/summary-of-the-women-in-leadership-event-hosted-by-bsocial monthly 0.5 2021-04-29 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1619709440223-F2MQGB2NZ9ZDZJ5Q66L4/Screen+Shot+2021-04-20+at+4.13.57+PM.png Blog - Summary of the Women In Leadership Event Hosted by B:Social https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1619709591407-SOP2Z1M4F8RBP13YT2HS/savingPNG.PNG Blog - Summary of the Women In Leadership Event Hosted by B:Social https://www.beautifulsocial.org/blog/bsocial-how-to-plan-an-inperson-event-over-zoom-5mzw9 monthly 0.5 2021-04-26 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1619460507100-6I4L5WO7N19NLG4GFC02/First+of+all%2C+thank+you+to+the+Thunderbolts+for+this+once-in-+a-lifetime+opportunity.+This+has+been+a+difficult+decision%2C+but+we+believe+it+is+the+right+one.+We%27ve+had+our+ups+and+downs%2C+but+through+it+all%2C+we+forged.png Blog - How we used social media to our advantage when promoting our charity walk The Facebook template we created to target SJU parents. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1619460564648-9104KIYJ31R1DP5F0OSX/Copy+of+VENMO+BOARD+%281%29.png Blog - How we used social media to our advantage when promoting our charity walk The Venmo board template we created for students to use on their social media. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1619460673723-SO4KXQ1TBCD4D9TNQM9Q/IMG_0564.jpg Blog - How we used social media to our advantage when promoting our charity walk Template for “Why We Walk" that we used on social media https://www.beautifulsocial.org/blog/collaboration-in-the-age-of-zoom monthly 0.5 2021-04-19 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1618840048385-QR1N87AH2BTWXH6JE0M4/IMG_8917.jpg Blog - Collaboration in the Age of Remote Learning https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1618840070224-5NG4OOX9SYR43YQ9GHTF/IMG_8919.jpg Blog - Collaboration in the Age of Remote Learning https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1618840105481-6YK6PJLCH5ZYUZLJ7IUV/IMG_8918.jpg Blog - Collaboration in the Age of Remote Learning https://www.beautifulsocial.org/blog/how-to-host-an-interactive-online-zoom-event monthly 0.5 2021-04-02 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1617376153655-84Q3CWM87T4UNXFULYPC/image-asset.png Blog - How to Host an Interactive Online Zoom Event Schedule of the Women In Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1617376070998-PA31V6A1LRIESFWJEDP4/women+in+leadership+event+social+media+post Blog - How to Host an Interactive Online Zoom Event Social Media flyer for our event https://www.beautifulsocial.org/blog/bsocial-how-to-plan-an-inperson-event-over-zoom monthly 0.5 2021-04-26 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1617148648039-1JF0V2G5VB2IIPIIOJAU/Screen+Shot+2021-03-30+at+7.57.19+PM.png Blog - How to Plan an In-Person Event over Zoom https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1617148767235-187PG14BZWT2LL7DELJT/Screen+Shot+2021-03-30+at+7.59.04+PM.png Blog - How to Plan an In-Person Event over Zoom https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1617149069558-GM3A51O8XQRQ4LR4UXI6/Screen+Shot+2021-03-30+at+8.04.22+PM.png Blog - How to Plan an In-Person Event over Zoom https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1617149217650-9YOGBI2DPTOL5LZ5ELLX/Screen+Shot+2021-03-30+at+8.06.51+PM.png Blog - How to Plan an In-Person Event over Zoom https://www.beautifulsocial.org/blog/bsocial-continues-global-ambitions monthly 0.5 2021-07-18 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1616175579522-Z5EIDUJ0P1W5U4QL4315/Screen%2BShot%2B2021-01-28%2Bat%2B2.39.33%2BPM.jpg Blog - B:Social Continues Global Ambitions Pictured above: Some of the media outlets/radio stations that are connected with Internews South Sudan. (Photo courtesy Internews website) https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1616175289226-NA25Z9NR10Y1WUVD8X3H/savingPNG.jpeg Blog - B:Social Continues Global Ambitions Pictured above: Our first meeting with the Internews South Sudan team! https://www.beautifulsocial.org/blog/4qx0spqav9shcuskupxj1kekpud44l monthly 0.5 2021-03-15 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1605299043349-CKO70GULLPLE4OKRBO81/Screen+Shot+2020-11-13+at+3.23.46+PM.png Blog - Success on Virtual Collaboration A screenshot of Healey’s Web Presence Summary from our Community Partner Report https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1605299153428-7QFMSDF33YKCSQZEP7K4/Screen+Shot+2020-11-13+at+3.25.41+PM.png Blog - Success on Virtual Collaboration Healey’s Golden Circle we created as part of our Community Partner Report https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1605299258145-U4AS585AXVTWNJ3X19II/Screen+Shot+2020-11-13+at+3.27.29+PM.png Blog - Success on Virtual Collaboration An example of a Thankful Thursday template we created for Healey’s Instagram https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1605299482609-IS6N7J40K0I5FQ9KMNEH/Screen+Shot+2020-11-13+at+3.29.11+PM.png Blog - Success on Virtual Collaboration An example of a Motivation Monday template for Healey’s Facebook https://www.beautifulsocial.org/blog/fy9c4iyoh5wj4lkjj8ru0ymksit43r monthly 0.5 2020-11-03 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1604431315694-MGJR3ZCG0TOEZD6BJWPX/IMG_2832.jpeg Blog - Coming Together: Fundraising in the Age of COVID-19 Image courtesy of Chenoa Manor https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1604431406756-G6VD433MDGUQ4NHPGUBC/IMG_0014.JPEG Blog - Coming Together: Fundraising in the Age of COVID-19 Our first (and last) in-person class meeting before we went fully remote. https://www.beautifulsocial.org/blog/creating-an-aesthetic-for-disabled-collective monthly 0.5 2021-03-15 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1603469433450-CRAXI5OEOZACU46WI7OD/elements.JPG Blog - Creating an Aesthetic for Disabled Collective https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1603469630653-ARGEPILVCDBEK3FKBBPM/pinterest.JPG Blog - Creating an Aesthetic for Disabled Collective https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1603469302011-UQ5637N5UO06GQGRYHZO/mood.JPG Blog - Creating an Aesthetic for Disabled Collective https://www.beautifulsocial.org/blog/healey-draft monthly 0.5 2020-10-20 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1602778135477-OJ3K4II8FY203EYY19L6/383471A9-79FE-49D2-B2C9-F053B501ADCA.png Blog - “Chatting with Charles" from Healey IRF Our Zoom meeting with Charles who was able to chat with us from Sierra Leone. https://www.beautifulsocial.org/blog/take-it-from-alex-social-media-engagement-best-practices monthly 0.5 2020-05-28 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590695914213-M0D1DTU5KH2GK1S623KD/static1.squarespace.jpg Blog - Take it from Alex: Social Media Engagement Best Practices https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590695773903-SJMSSSMCPFCXN1KQUFQA/static1.squarespace.png Blog - Take it from Alex: Social Media Engagement Best Practices https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590695749040-89PIDLNS7X81KYWBYT4G/static1.squarespace-1.png Blog - Take it from Alex: Social Media Engagement Best Practices https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590695723693-SBJIKL6PX5FE22OICPED/static1.squarespace-2.png Blog - Take it from Alex: Social Media Engagement Best Practices https://www.beautifulsocial.org/blog/engaging-your-stakeholders-as-a-nonprofit-harnessing-the-media-power-of-alumni-relations monthly 0.5 2020-05-28 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590695543446-FT773AX65GPOIFS2YS2W/GoldenCircle.png Blog - Engaging your Stakeholders as a Nonprofit: Harnessing the Media Power of Alumni Relations https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590695568932-33VPGFC9BA8JGTTAYFTA/Setup.png Blog - Engaging your Stakeholders as a Nonprofit: Harnessing the Media Power of Alumni Relations https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590695590689-BT9JQH5B78TCDAGLOC68/Mayor.png Blog - Engaging your Stakeholders as a Nonprofit: Harnessing the Media Power of Alumni Relations https://www.beautifulsocial.org/blog/resources-learning-about-death-by-incarceration monthly 0.5 2020-05-28 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590695004780-HLB9ZHXFUCU0NVMDLGRO/FullSizeRender-1.jpeg Blog - Resources: Learning About Death By Incarceration https://www.beautifulsocial.org/blog/our-experience-working-with-cradles-to-crayons monthly 0.5 2020-05-28 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590694865328-CEL885B95JR40FJ4EDLA/FullSizeRender-1.jpg Blog - Our Experience Working with Cradles to Crayons https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590694903105-UQ15O9ZY1BCCEE1M2E5X/C709B087-0592-4189-BD31-32E3BE1FB9E1.jpg Blog - Our Experience Working with Cradles to Crayons https://www.beautifulsocial.org/blog/working-with-the-malchus-project-qampa-with-nancy-grogan monthly 0.5 2020-05-28 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590694703726-XML3ZE28EPF7NK3LQVZF/Screen%2BShot%2B2019-04-14%2Bat%2B11.25.44%2BPM.png Blog - Working with The Malchus Project: Q&A with Nancy Grogan https://www.beautifulsocial.org/blog/event-coverage-for-your-nonprofit monthly 0.5 2020-05-28 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590690687494-G08Z1CRN2ZI3W0HDYAQP/IMG_3483.jpg Blog - Event Coverage for Your Nonprofit https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590690789257-5AQVYG2BMQHAHKJ6Z67H/IMG_4853.jpg Blog - Event Coverage for Your Nonprofit https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590690945632-HZGNIKIVWJW8XOHTGNV8/IMG_4855.jpg Blog - Event Coverage for Your Nonprofit https://www.beautifulsocial.org/blog/blog-post-title-one-3fnlt monthly 0.5 2020-05-28 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590688894651-A0NM380N80GPXZB2PY4W/bsocial.jpg Blog - The Vision of Life After Life Despite Current Uncertainty https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590688922198-080199YH416GE3H7T35T/bsocial%2B2.jpg Blog - The Vision of Life After Life Despite Current Uncertainty https://www.beautifulsocial.org/blog/blog-post-title-two-wt4s4 monthly 0.5 2020-05-28 https://www.beautifulsocial.org/blog/blog-post-title-three-5mggr monthly 0.5 2020-05-28 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590689323152-2KL60FARAXQ81D2IVEPP/IMG_0481%2B%282%29%2B2.JPG Blog - Conducting Interviews: Navigating Sensitive Topics Rosalind Pichardo being interviewed by Breanne Welsh. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590689398380-XJDBBSNA7W8JUCBFAJ2O/IMG_0260.jpeg Blog - Conducting Interviews: Navigating Sensitive Topics Kempis "Ghani" Songster being interviewed by Megan Bevilacqua. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590689422443-D93GRVQAVMW6ATEO4C1L/IMG_0482%2B%282%29.JPG Blog - Conducting Interviews: Navigating Sensitive Topics https://www.beautifulsocial.org/blog/blog-post-title-four-8cc64 monthly 0.5 2020-05-28 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https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/70567ba4-4541-4881-9f20-11ad6342bd14/IVC+Golden+Circle.png https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/d8233ed0-c638-49f7-8151-8ec031738847/IVC+Cocreation https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/5ab519c9-00d8-454b-9c8a-1262e1b6b7b6/CAPS+Partner+Representation+Mental+health-related+expenses+increase+every+year+%281%29.jpg https://www.beautifulsocial.org/impact/together-for-west-philadelphia monthly 0.5 2022-11-11 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/b980faaa-4956-4893-b455-a91f12bda902/Untitled+design-2.png https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1ef39cbd-cd71-4236-80ad-ddb8a1f2ab5d/IMG_6262.jpg https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/cc7d746a-63fb-4030-833e-01fa8c8da744/IMG_6263.jpg https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/8dd6d120-276c-4fc9-bf8e-41900f9ec989/together+for+west+philadelphia.png https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/d53f62ef-b27f-4f07-8155-a5a8f616e655/TFWP+Media+Report.png https://www.beautifulsocial.org/impact/design-justice-network monthly 0.5 2020-12-01 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606697174763-BIT47JYPMFBH0535N5CI/djnnnn.jpg Impact - Design Justice Network UK - The Community Partner The Design Justice Network (DJN) aims to heal, sustain, and empower the communities they work with. They do so to liberate people from exploitative and oppressive systems. They learn from conversations and meetings with people and colleagues across an intersection of disciplines and activism. Research and social media also help the network to take action. The main goal of the network is to stimulate a conversation around the existing bias within their design practices and develop new methods and approaches that support a just society - one in which power is equally distributed across both the decision-making and the benefits. This begins by focusing on those who are in traditionally marginalized communities. The Design Justice Network: Scotland Node seeks to build the community of diverse people working towards their goal in Scotland and the U.K. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606697235281-8PCC7RH5U6BE399FKECE/djnn.jpg Impact - Design Justice Network UK - Who was involved in the project and what were the roles? Our group consisted of Caitlin Klarich, Maggie Tyndall, Alessia Laragione, Rachel Durante, and our fellow, Lauren Kelley. We worked with Leah and Emily, two members of the Design Justice Network in the UK. The group took turns completing different tasks and assignments, dividing the work up evenly, deciding who would present to the partner, and who would take notes. Our fellow played an active role in deciding when meetings would be with our partner and scheduling them. When and where did the project take place? We worked on our project via Zoom. Most meetings were just members of our group working on different reports to make the project, but we also were able to meet with our community partner in Glasgow, Scotland via Zoom as well. Having an international community partner was a very cool experience because the work was not just for our community, but for a larger community away from us. What was the group’s role in the project? Our group's role in the project was to work with a powerful team like the Design Justice Network to emphasize and help share their story through the media. It is important that their audience and future audience understand their mission and its effects on society. Our main goal was to structure our understanding of the organization into different projects such as a design persona and or infrastructure. What was your relationship to the community partner and how was that relationship developed over time? Our relationship definitely became stronger over time. Since the organization is based overseas, it was more challenging to figure out times to meet that accounted for all of our personal schedules as well as the time difference. While other groups did not have to face this challenge to the same extent, when we were able to meet, Emily and Leah were always so positive and passionate, giving us helpful feedback on how to make our projects and assignments better fit to their node and how we could work to meet their common goal. By the end of the project, we definitely came to a better understanding of the personality of the Scotland Node as well as Design Justice as a whole. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606854389888-PSM6BIG5MBNYMER31DZP/squarespace.jpg Impact - Design Justice Network UK Who participated in the design/research process? Along with our fellow, Lauren, we as a group of four students, worked with Leah and Emily, two members of The Design Justice Network: Scotland Node, in order to successfully collaborate on the project. Throughout the process of creating the design persona for this particular node, we all undertook different sections of the projects in order to successfully collaborate as a team. We also constantly communicated with Emily and Leah, with the help from Lauren, to obtain as much feedback as possible in order to create the best possible project for the node. What was the collaboration and co-creation process? During our Zoom meetings on Tuesday, our group would discuss the goal and plan for the week; we would talk about what projects needed to be done, what assignments needed to be completed, and how communication with our community partners is going. We would meet on Thursday to discuss what we had created for the week and talk about our assignment submission. Thursdays were also the days when we met with our community partner via Zoom, typically at 8:00 am. In these meetings, we would typically present what we had been working on in order to gain their feedback and implement it before submitting or finalizing anything. How was the research/design process determined? Our process altered week by week, depending on when we were going to be meeting with our community partner. Weeks that we were meeting, we had to do more to prepare for the meeting and usually had more edits to make to our content after the meeting. During weeks without a meeting, we relied heavily on feedback from our fellow and our professor, and were able to take some more time completing edits and breaking up the work. What were some of the challenges of the research/design process? We had two challenges while completing this project. One is that our community partner is made up of designers. They have more experience within design, so designing for them was sometimes tricky, because they picked up on a lot of little details in our design that we didn’t necessarily always see. Although being able to work with an international nonprofit was an incredible experience, it was sometimes difficult to get to meet with them due to time differences. This was another challenge, because having more frequent meetings would have allowed us to build more upon the foundation we have created thus far. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606854490294-OQHEE0JY8O4VQGVZIXE9/334087ED-4800-435A-B65C-28370F9D005B-F482241B-F5B8-4891-BD7B-639610A60B2B.jpg Impact - Design Justice Network UK - Results What were the project outcomes or the project impact? Through this project, we were able to collaborate with the Design Justice Network Scotland Node to develop a foundation of the node’s brand identity since they are just starting out. We were able to work with people who think deeply about design and create a design persona and brand identity that not only lines up with the Design Justice Network principles but that also applies them. We were able to create a physical version of the brand identity for Emily and Leah can share as they continue to expand their node to more people, thinkers and designers alike. Who benefitted from the project? Throughout this project, our group was able to learn more about design from professional designers. We benefited from working with professionals in design and them giving us tips on how to make our design persona better to fit their ideals for their brand. We had to make changes to our design persona giving us more opportunities to work with design and make edits. Since our partner is so new, our community partner was able to benefit from us because we collaborated with them to develop a foundation for their brand identity. We also laid out a social media guide for them for when they get their social media accounts started. By working with them to get started by finding their brand, they are able to organize their social media platforms and website by having an idea where to start rather than from scratch. Who was harmed or potentially harmed from it? Overall, our project went very well and no one was harmed. Toward the beginning, our project was potentially harmed because we were having trouble finding times to meet with our partner with a time that worked for them and for this keeping in mind that they are five hours ahead of us here. When we did meet with them, the meetings were productive and we were able to work well together to know what we wanted to bring to the next meeting. How does the project live on? This project can live on while our partner is still forming their brand and continuing to create their platforms. They can look back at our design persona, social media guide, and the media report to continue to form their node among the DJN world. If the partner decides to work with Beautiful Social again, the new group can use what we made for them to start their website or Instagram using the fonts and colors we have already picked out for them, along with the brand traits, voice, and personality we were able to lay out. https://www.beautifulsocial.org/impact/chenoa-manor- monthly 0.5 2021-05-04 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606757113052-OU9LHSHYIUL9F9OOFDLG/chenoa+photos-59.jpeg Impact - Chenoa Manor - The Community Partner Chenoa Manor is an animal sanctuary and a learning center located in Chester County, PA. Chenoa Manor takes in animals who were previously abused by factory farming, cruelty, or hoarding situations; others were subjected to laboratory experiments or simply abandoned in the wild and left to fend for themselves. Chenoa Manor is a volunteer run and has no paid staff, which relies on the public’s contributions to support the costs to upkeep the farm and animals. Chenoa Manor serves the animals to make sure that they are not exploited. There are also events on the farm, like art and photography classes. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606757023524-I5ZFP4OS7ZENREEOOEYY/IMG_0014.JPEG Impact - Chenoa Manor - Who was involved in the project and what were the roles? Our group consisted of Emma Wright, Nenagh Sheehan, Anna Kalafatis, and Sam Jenkins. Our fellow was Lexi Mignogna. Emma was the content creator, Nenagh was the notetaker and analyst, Anna was the facilitator, and Sam was the documentarian and scheduler. Lexi was the main point of contact between the group and Chenoa Manor. When and where did the project take place? The project took place at the Chenoa Manor farm, and we were able to visit the farm once and meet Megan Smock, a volunteer executive who showed us around the farm. The social media campaign for donations took place on Facebook and Instagram because those are Chenoa Manor’s leading platforms where they post content. The fundraising campaign started on November 1st and ended on Giving Tuesday (December 1st) so it was a month-long and thought it was a good idea to end it on Giving Tuesday so people would be more inclined to donate. Giving Tuesday is the Tuesday after Thanksgiving which encourages people to donate during the holiday season. Our group also took our own photographs at Chenoa Manor, where we used them when taking over the Chenoa Manor Instagram. What was the group’s role in the project? The group’s role in the project was to help Chenoa Manor raise funds for repairs and animal feed through social media, while simultaneously revamping Chenoa Manor’s social media across multiple platforms. The group created Venmo boards in Canva to be posted on Chenoa Manor’s social media accounts, showing animal graphics correlating to a certain amount of money and users can donate, through Venmo, the amount shown on one of the animals. The group also created a thermometer graphic which was posted on Chenoa Manor’s social media and frequently updated to track the funds raised to support Chenoa Manor. We decided to use this graphic as a tracker to show users and donors where their money is going and have a clear visual to show progress of fundraising efforts. The group also helped design t-shirts which are also being sold to help raise funds. In regards to posting on Chenoa Manor’s social media, we have been granted access to Chenoa Manor’s Planoly account and have been scheduling posts to go live on social media. These posts are meant to increase engagement with the Chenoa Manor’s followers and publicize the group’s fundraising efforts. What was your relationship to the community partner and how was that relationship developed over time? The relationship between Chenoa Manor and the group was slow to form due to the ongoing pandemic. The group still managed to build a relationship through emails, Zoom meetings, and lucky enough to visit it. The group’s first meeting with Chenoa Manor occurred over a Zoom call with Megan Smock, an executive volunteer on Chenoa Manor. This meeting went well, and items such as branding and fundraising ideas were discussed. Smock was engaged and happy to integrate the group into Chenoa Manor’s operations. The group also met with Christiane Moore, the social media director for Chenoa Manor. Christiane also welcomed the group into the operations with open arms, granting us access to Chenoa Manor’s Planoly account, which is the application that social media posts are stored in until it is time for the post to be posted. Moore also gave the group access to a Google folder full of photographs she took of the animals at Chenoa Manor to help us with content as we took over Chenoa’s social media. With both contacts the group has had with Chenoa Manor (Smock and Moore) being very open and inviting to the group, it was easy to form a connection and build trust. This mutual respect and effective collaboration has led us to the successful social media posts and fundraising events that have been beneficial to Chenoa Manor. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606852438017-4RS8N3X31UTAG6YYFRU7/IMG_0443.jpg Impact - Chenoa Manor Who participated in the design/research process? We all contributed to the semester-long project, which we ran to gain donations for Chenoa Manor. For example, when we had to upload a scheduled post to Planoly for the Chenoa Manor Instagram and each week, someone from our group had a different week that they would take over. We would upload three posts for one week, which would end up on Chenoa Manor’s Instagram page. The posts consisted of bringing awareness to the T-shirts, the GoFundMe, and the Venmo. We also posted Venmo boards, which was a graphic consisting of different animals, that had various amounts of dollars next to them that people could donate. Once someone donated a certain amount we would tag them on whatever price they gave. We posted those to our Instagram stories, where you can post photos and videos that are only up for 24 hours. Through that we got our followers to donate to raise money for the bales of hay Chenoa Manor needed. Emma made a graphic for us to post on our Facebook explaining to our friends and family what we need for donations, the Facebook posts had a link to their GoFundMe, and we also provided people with our personal Venmo’s. What was the collaboration and co-creation process? The collaboration and co-creation process consisted of a few group meetings with Christiane and Megan, individual work based on those meetings, and individual research that our group conducted and then shared with one another. We met with Christiane and Megan in the very beginning of the semester via Zoom. This is where we learned about Chenoa Manor’s Buddhist ideals, their reasons for taking certain animals in, the stories and backgrounds of volunteers, the current needs of Chenoa Manor, and the ins and outs of how Chenoa Manor is run. This inside information was essential in forming ideas for fundraising and to get a general sense of Chenoa Manor as an organization. Based on these meetings, we got an idea of what Chenoa Manor needed from us and how to move forward, and we then started the process of individual work. Each member worked individually on Venmo board designs, t-shirt designs, Facebook and Instagram designs and posts, and paragraphs to send to family and friends asking for donations. We then sent these to Christiane and Megan, who collaborated with us to refine and edit. Finally, we did individual research about Chenoa Manor and their social media platforms throughout the whole project, sharing information as we found it. Through our individual research, we were able to figure out their style, color scheme, tone, and other important factors that we needed in order to successfully use their social media and reach their target audience. How was the research/design process determined? Our group naturally split up between designing and researching for different parts of the project. For example, while some of us leaned more towards the graphic design aspect of fundraising, others leaned towards the writing part. Instead of assigning strict roles, we chose what we wanted to do as we went. This turned out to be a very effective process, as it made us feel less like we were doing work that had to be done, and instead doing little projects that fit into the type of work we hope to do after college. It also helped to have Chenoa Manor’s brand book which gave us a general understanding of what their social media, newsletter, emails, etc. look and sound like. What were some of the challenges of the research/design process? Our group’s challenges were not having our meetings in person due to COVID, but we could visit the farm with safety precautions, which helped us get some photos of the farm to post on their social media. We had to email and ask for them to upload the post that was uploaded manually. The first week of our campaign, we raised about 600 dollars because we made it service hours for Alpha Gamma Delta, meaning if they donated, they would get service hour points; because of this, we saw an influx in the donation campaign. The next week we plateaued after each group member already asked their friends and family to donate, but we brought funds back up by selling T-shirts. We also ran into a problem when we uploaded an automatic post to the Planoly of the goats they have on the farm, which was then uploaded to their Instagram but had to be deleted. Moore asked us to delete the goats’ pictures because there were issues regarding people surrendering the goats. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606757394996-KWMW0UBOLZY8VJ56WP2F/Chenoa%2BManor.jpg Impact - Chenoa Manor - Results What were the project outcomes or the project impact? So far, we’ve raised around $1,500 for Chenoa Manor based solely on our Venmo board and Facebook campaign. 9 bales of hay have been donated, but our goal is to have 100 within the next 2 weeks. Though we have no way of getting exact measurements for this next part, we do know that we have made Chenoa Manor known to a group of people that wouldn’t have come across it otherwise- this group is college-aged students. As these students graduate and go into the world, hopefully they will remember Chenoa Manor and donate in the future or even volunteer. Who benefitted from the project? The volunteers and, more importantly, the animals were benefited by the project. Throughout the campaign, we were able to raise money for food for the animals for winter. Since the food, specifically the hay, is so expensive, our fundraising helped to provide the animals with over thirty bales of hay for the animals. Who was harmed or potentially harmed from it? We were very fortunate that no one was specifically harmed from our project. Chenoa Manor is an amazing organization that rescues animals from abusive or harmful situations and gives them the best home possible. They also give back to the community through their programs that connect people with animals and teach them about art and nature. Because of how giving Chenoa Manor is, helping to raise money for them did not harm anyone. How does the project live on? The sustainability of our project comes through the new examples and ideas we learned through our research. We were able to pass these ideas along to Chenoa Manor in order to help them run their social media more effectively. If they follow our examples and advice, they will be able to communicate better with their followers by providing a more intimate look into daily life at the farm, and by showcasing more graphics and more information about upcoming fundraisers. In this way, Chenoa Manor will raise more money in the future, and the results of our project can live on year after year. https://www.beautifulsocial.org/impact/internews monthly 0.5 2021-05-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620325735541-3MIBYBJBQ2IDHR4XG6QB/internews.jpeg Impact - Internews: South Sudan - The Community Partner Our partner organization is Internews in South Sudan; the South Sudan office is one branch of the greater Internews organization. Internews provides trustworthy information and media resources to communities throughout the world. Their goal is to stop the spread of misinformation in locations that lack reliable news outlets. Specifically, Internews in South Sudan has dedicated the last fifteen years to serving in the country by providing its people with trustworthy media outlets. Their perseverance has allowed them to build one of the first radio networks in South Sudan. Today, they passionately continue to execute their goals. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620325718485-RX92H38CZUKK5FAX8NLU/Screen+Shot+2021-05-04+at+3.11.53+PM.png Impact - Internews: South Sudan - The Team Who participated in the design and research process? Our group consists of one fellow and four research consultants. Lexi, our fellow, provides us with guidance and advice that helps us stay on track with the course schedule. Two of our members, Maggie and Vaughn, both have taken B:Social before and so they have been very insightful during the design/research process. Finally, Nicole and Olivia are new to the course. They provide fresh input on our project and have worked well with their fellow group members. All in all, we work very well together! Who was involved in the project and what were the roles? There are four research consultants involved in our semester-long project with Internews in South Sudan. Vaughn is the group analyst and co-content creator. He writes analytic memos for our group and works with Nicole to create content for our project. Nicole’s roles are facilitator and co-content creator. Nicole guides our conversations with Internews South Sudan during our bi-weekly meetings. Like Vaughn, Nicole is involved in creating content for our group and project. Maggie is both the notetaker and documentarian. Maggie takes notes based on the conversations in our meetings so that we can reference back to them in the future. As the documentarian, Maggie is in charge of visually documenting any videos or pictures for our group. Finally, Olivia is the organizer and scheduler. As the organizer she tracks the progress of our group. Furthermore, Olivia keeps a calendar for the group and sends out reminders about any important approaching deadlines/dates. When and where did the project take place? Our project took place in the Spring semester of 2021. This semester at SJU has been greatly affected by the coronavirus pandemic, but we have found ways to take advantage of the virtual learning environment throughout the completion of our project. As a group, we met virtually two to three times per week, every Tuesday and Thursday, as well as every other Monday with the Internews team. We collaborated through Slack and iMessage to keep in touch, although we could not be physically together during our collaboration. What was your relationship to the community partner and how was that relationship developed over time? Our relationship with our community partner changed quite a bit over the course of the semester, mainly because our main point of contact switched during our project. Although this was a major change for our group and presented some confusion at the beginning, it allowed us to develop a relationship and build connections with many different people. Our relationship to our partner was really fundamental to the connections we made, as we met and worked with people residing and working in different countries, including South Sudan, Amsterdam, and Thailand. This gave us a well-rounded viewpoint on the work we are doing. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620325585970-YYBYKEZ2ONAFTV5M1Q0B/Screen+Shot+2021-05-06+at+2.24.59+PM.png Impact - Internews: South Sudan - The Process What was the collaboration and co-creation process? Throughout the duration of this project, our group was able to collaborate on everything from coursework to web design ideas for the Internews webpage. This course was held virtually this semester, so we frequently collaborated amongst group members through zoom, meeting twice per week, as well as through chat features such as Slack and iMessage. With our community partner, we met once every other Monday to keep in touch with one another and exchange frequent updates. We got the chance to interact with many employees of Internews South Sudan, but two employees who took the lead on this collaboration were Omnia and Tony. They were so helpful in shaping our understanding of the mission of Internews, the work that South Sudan does, and the meaning of our work together throughout the semester. This co-collaboration helped us to understand the flow of nonprofit work and adapt to changing circumstances so that we were able to achieve a successful partnership. By combining the skills of the Internews staff and our B:Social team, we were able to co-create some great ideas for the living legacy webpage that will live on the Internews Headquarters website. What was the guiding design/research question? We actually have three design/research questions that we have referenced back to throughout the semester. However, our guiding design/research question is, “How can we effectively remain loyal to Internews while still focusing on the work in South Sudan?” Throughout our collaboration we experienced what it is like to have to wait for updates from headquarters. In our case we talk directly with Internews South Sudan and then the South Sudan team informs HQ about our meetings. Though we are collaborating with Internews South Sudan, we still have to follow the guidelines provided by Internews headquarters. This process has exposed us to the world of nonprofits in a way that none of us had experienced before. We now understand the structure of non-profit organizations, which has helped us gain a better understanding of what we can and cannot do during our collaboration. How was the research/design process determined? Like all strong research projects, when our team set out to meet these goals with the Internews team, we began by coming up with a design question. The original goal of our collaboration was to produce a fully functional website for Internews South Sudan. We determined that the problem we were trying to solve was the South Sudan branch’s lack of platform to showcase and centralize their work. We then considered the information we had about Internews South Sudan, along with the different constraints and solutions that we thought could potentially address our design question. We ended up framing our design question as three questions: (1) How can we spread information about what Internews South Sudan does? (2) How can we promote the integrity of news/information in South Sudan? (3) How can we effectively remain loyal to Internews while focusing on the work in South Sudan? These three questions helped shape all of our work with Internews for the remainder of the semester. What were some of the challenges of the research/design process? Throughout the project, we faced some challenges which affected our research and design processes. Things did not always go as planned, but we learned to adapt quickly in order to make this a productive and mutually beneficial partnership. One challenge that we faced was the variability in the Internews organization. Because we were working with a branch of a headquartered organization, there were frequently delays and changes in information. These changes were challenging at times, but they were a fundamental part of this partnership and they taught us as students how to adapt quickly and practice flexibility. What values/mindsets/principles/theories guided your work? Internews South Sudan had an incredibly large impact on the news scene in the country. South Sudan struggles daily with widespread misinformation, and Internews and its partners gives citizens of the country access to reliable and trustworthy news. We were sure to make sure that our information we were showing was accurate, and from now on, we have become even more aware of fake news and misinformation spreading throughout the media. The importance of reliable and trustworthy news, especially during a global pandemic and a time of heightened racial tension, is something we have worked more on during this project. These values will continue to live on in later works. Showcasing the importance of this large impact as part of their living legacy was crucial to this project, and was at the forefront of our thought processes throughout the course of the semester. Did these values evolve or deepen during the course of this project? We all know how widespread fake news can be. We all know that we should be checking information before we share it online and on social media. However, as Americans, we have regular access to information. We have to sort through misinformation regularly, but we still are able to find reliable sources and know the latest information during crucial times. During this project, we have learned more about our privilege of having access to this information in our country. Our thoughts on misinformation evolved. We are not only lucky to have reliable information; we are lucky to have quick and easy information at all. This thought makes it even more important to showcase the impact that Internews and its partners have had in South Sudan as their project concludes. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620325690821-SA3LG0BBU0XXAMK1DHP4/Screen+Shot+2021-05-04+at+3.23.12+PM.png Impact - Internews: South Sudan - The Results Who benefitted from the project? What kind of impact did the project have? The primary beneficiaries of this project will be the South Sudan branch of Internews. We have spent the last couple of months gathering information and conducting analysis for Internews to enhance their social media and determine what they want their legacy story to entail. We’ve held a number of meetings that included an exchange of ideas and suggestions about how to reach desired goals. These meetings have been beneficial for both sides, as the Internews team has learned new methods of analysis and ways to improve their social media strategies while our team has learned how to navigate working with a partner that has a third party to report to. This project will also shine a light on how the people of South Sudan have benefited from the branch through their efforts to share accurate information and maintain the integrity of news. Who was harmed or potentially harmed from it? The only harm done in the process of this collaboration was on the element of time. The unfortunate thing about these collaborations is that they are limited in duration, which becomes a major factor when an organization’s headquarters is also involved. Our B:Social team and the Internews team worked diligently to come up with possibilities for what a final product could include but the Internews team had to wait to hear back from HQ in certain instances. This shortens the time frame they have to relay new ideas/information to our team as well as shortening the amount of time we have to work on the project itself. This of course has led to reshuffling plans and altering target dates as we continue to work on finding a feasible goal to complete in time. This likely means that not every goal will be met by the end of this term, but we have created alternative options for the project to be seen through to its completion and the steps to take in the interim that will allow a seamless transition from one term to the next. When taking B:Social, we’re advised to expect the project to change direction at some point and make adjustments accordingly, and this adjustment in timeline limits the harm done. How does the project live on? This project lives on in the form of a research hub that was requested by the Internews team. This hub will reside on the Internews HQ site detailing the legacy and impact the South Sudan branch has had on the community. The field work we have done will be turned over to the Internews team to aid them in their work with the branch for the remainder of the project’s existence. B:Social is also working to find ways of continuing this project throughout Summer 2021,using B:Social interns that will take what we’ve accomplished with Internews thus far and expand upon it to reach the originally desired goals set at the beginning of our collaboration. https://www.beautifulsocial.org/impact/womens-leadership-event monthly 0.5 2021-05-04 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620154078500-ZURVJKMRVD4TBGHV5FWU/women+in+leadership+event-2.JPG Impact - Women's Leadership Event - The Community Partner: The community partner we worked with this semester was Beautiful Social. We were put to task to plan and execute the 3rd annual Women In Leadership event. In general, BSocial serves a wide variety of people throughout Saint Joseph's campus, as well as Philadelphia in general. The non-profit organizations that Beautiful Social directly works with help benefit the different communities that each non-profit was created for. Not only does BSocial benefit the organizations that their community partners are dedicated to, but it also serves the students who participate in the course. Students utilize social media to serve as ambassadors for their non-profits, as well as managers working to improve marketing tactics and strategies that the organizations use. Depending on the organization, students will also gain experience with event planning and will facilitate the creation of a successful event throughout the semester. Students that work with B:Social also have a large impact on the community, as well as their partner. Throughout the semester, our group worked on a social media analysis and audit of The Beautiful Social’s existing social media pages, and helped create suggestions on how to improve their pages in the future. We also utilized strategies such as the golden circle, which helped us pinpoint our community partner’s strengths and weaknesses, as well as their goals and purpose. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620154180779-8OJWP3AV1VMUAENIBR0H/Screen+Shot+2021-02-11+at+3.26.19+PM.JPEG Impact - Women's Leadership Event - Challenge: We were tasked to plan, organize and host the 3rd annual Women In Non-Profit Leadership. This event would feature a panel of Bsocial and Saint Joe's alumni who now hold leadership positions in both nonprofits and other inspiring roles. We wanted to use this event as an opportunity for current students to hear their stories and to network and gain knowledge from them. One of the first challenges we faced was COVID-19. This made it impossible to hold the event in person, so our solution was holding the event on Zoom, which is a challenge in itself. Zoom is known to have glitches which can cause much concern as to how the event will run smoothly. To reach our goal with these obstacles in mind, we decided to develop a design question that would help us focus on our main objectives. Our design question became: “How can we host a successful virtual alumni panel via Zoom that is 1) engaging to students and 2) discusses timely and relevant issues related to women and leadership?”. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620154936346-EF3MRYKXLNI7ACGRHJQN/IMG_2096.PNG Impact - Women's Leadership Event - Strategic Thinking: While being team members and consultants of the Beautiful Social Research Collaborative at Saint Joseph's University, we found that our primary objective focused on women empowerment. This objective was to bring aspiring women with hopes of success in leadership roles upon graduation to an event where they would feel welcomed and appreciated. With the help of women leaders of the Beautiful Social Research Collaborative’s alumni, we hoped to discuss gender-relevant topics such as empowerment, collaboration, diversity, confidence, hiring, bias, strategies, successes, and failures. Once we had established a clear understanding of what we wanted to have implemented during our event, we started to produce content that corresponded with our community partner’s vision. While planning for this event, we wanted to have a sufficient amount of people attend to give women a space to feel comfortable and welcomed and to generate attention to the Beautiful Social Research Collaborative as a whole. We wanted our event to be as relatable and raw as possible. As a team, we understood the importance of women’s recognition in the workplace, not to mention the anxiety-filled unknown of what to expect in the future. When first creating questions to ask our panelists, our strategy was to curate questions that would inspire and create impactful communication with our audience. We used our Golden Circle as a guide to keeping our message focused and cohesive. The Women’s Leadership Event’s message is clear; the focal point is in the name itself. While using Simon Sinek’s “Golden Circle” as inspiration, we established our why, what and how of our event. We knew from the start that we were hosting an event to hear women's stories and embrace all the knowledge they have to give. We strategized in making our “why” focused on empowering women, but not only women who work in the corporate world, but more specifically, those who hold leadership positions within nonprofits. We collectively, over the semester, came to the unified understanding that we were going to be able to deliver our message to educate and empower these women by connecting them with students to engage in active conversations about the industry and relevant issues regarding being a woman in a leadership position. With the help of Abbey Piro and Emily McCracken’s relatable, thoughtful responses and a True and False section of the event to connect and engage, our event accomplished our strategic goals of connecting, empowering, and educating women. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620153914131-LZDREZ2A74W8E6WD9ADA/Emily+McCracken-2.jpg Impact - Women's Leadership Event - Results: After much planning and hard work throughout the semester, our group successfully hosted the Women in Leadership Event online via Zoom. There were about 35 students and faculty that attended this event. We created an engaging environment and conversation for the attendees that almost felt like an in-person event. We created this environment for the audience by playing Icebreaker BINGO and inviting guests to use the chat to communicate throughout the event. The panelists and the students had a compelling conversation about what it means to be a female leader as well as finding your own two feet in the workplace. We asked the panelists questions. We made sure to ask the panelists a wide variety of questions where the answers would be beneficial for students. We discussed the importance of advocates in the workplace, how to overcome gender discrimination, the importance of female leadership, and how to find yourself in the work force post graduation The answers the panelists gave were truthful and fully encompassed both the struggles and successes they have experienced being a female in the workforce. Some of the questions that were asked were: “Do you think your gender has played a role in your impact in the workplace? How do you define leadership? What is the most challenging part of your job? What advice would you give students unsure of what they want to do post graduation?” We received great feedback from audience members and were told by the panelists that this meeting was one of the best-run Zoom events. Overall, we found that not only is this type of event possible in a Zoom environment, but keeping the audience engaged is the most important part. Since the advice the panelists gave was so helpful and inspiring we went ahead and recorded the event so others could watch whenever they had time. With this video, you can watch everything that happened at our event and see how successful it truly was. You can access the panel here or click the video below. https://www.beautifulsocial.org/impact/markdombroskifunwalk monthly 0.5 2021-05-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620228472475-QS0DDJ6WVPC3R2IX7MJK/MD15.png Impact - The Mark Dombroski Foundation Fun Walk - The Community Partner The Mark Dombroski Foundation began after Mark unfortunately passed in March of 2018 on the SJU Men’s Rugby trip to Bermuda. Mark’s family and friends felt it was important to maintain his legacy. Being inspired by Mark’s passion for athletics and education, the foundation’s mission is to support organizations that promote youth education, athletics, safety, and well-being. While supporting other organizations through funding, The Mark Dombroski Foundation started their own project in their local community that supports the youth. The foundation is creating a playground which will be known as ‘Mark's Park’, an accessible playground for the kids of all abilities and ages to come together in Mark’s hometown. Although the park has not been created yet, the foundation continues to support and raise funds by hosting events that bring the community together to be active and healthy. Through their pursuit of supporting the youth, they are able to fulfill Mark’s legacy by touching other’s hearts and helping them experience all the things Mark was passionate about. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620228488650-GHSGWIETKP3S30PG4P6Q/Screen+Shot+2021-05-05+at+11.17.23+AM.png Impact - The Mark Dombroski Foundation Fun Walk - Challenge The purpose of the walk was to serve as a memorial to Mark. We wanted to do this fun walk over creating a video because we felt it would be the best way to actively engage the entire campus community to raise money for Mark’s Park and maintain his legacy at SJU. Additionally, since this would have been the semester he would have graduated, we felt that having an active memorial would be more fitting and better at bringing people together to honor his life. All of these factors led us to creating our design question which was: how can we design and host an engaging virtual walk/run event this Spring that 1) involves the entire campus community, (including all athletics), 2) serves as a moving memorial to Mark in the semester he would have graduated, and 3) raises money for Mark’s Park, his legacy? The overarching design question for The Mark Dombroski Foundation is how are we going to incorporate Mark’s legacy and bring his story to others through our event. This design question came from our golden circle analysis. As we brainstormed and thought how we can reach out to those stakeholders. The first group of stakeholders that comes to mind is the friends and family of Mark. The second would be the community at Saint Joseph’s University, the students and the faculty. Third would be those who are being helped by Mark’s Park as is it a handicap accessible park. We communicated to our stakeholders by creating engaging social media content and promotions for the walk. By encouraging our stakeholders to get involved in any way they could, whether it be attending the walk or just a donation, we kept in mind the foundation’s mission. We were able to raise funds and awareness for Mark’s park to continue his legacy. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620228527237-M2E5YUXTQ4RVOT3W9FRW/IMG_0564.jpg Impact - The Mark Dombroski Foundation Fun Walk - Strategic Thinking Throughout the semester, we have worked directly with Mark Dombroski’s family to figure out the logistics of broadening our reach to the SJU community. We used social media to plan an in-person walk during a pandemic that was safe and successful to all participants. We researched the best possible online donation platforms that were easy for the user to sign up for a ticket or to make a donation. We also researched and based our decision off of how much the organization would get charged per each donation transfer from using different platforms. Luckily, we were able to use our school’s ticket website which was easy for all users to sign up on SJU Tickets. The organization already had a number of sponsors so we created Venmo boards for the rugby team to use as an additional contribution to fundraise prior to the event. Coaches of other SJU Athletics teams were also contacted about getting their players involved by spreading the word and posting on social media. A template about the event was also posted on Facebook which targeted SJU parents, and it had all the necessary information about donating and participating virtually. We also scheduled a Chipotle fundraiser as another opportunity for donations. The group has also done social media takeovers on the BSocial Instagram accounts to get the word out to the community leading up to the event. The posts included background on the Foundation, how to participate and be a part of the community, what to expect at the walk, Why We Walk, and other important information and reminders leading up to the event. We created a t-shirt design to incorporate the logo, sponsors, and the park into the event. With the help of BSocial we were able to get the shirts for free so that students were able to make a donation and get a shirt with their ticket purchase. The shirts and food vendors that are advertised attract the student body and add an incentive to attend the event. The design of the t-shirt was something that we spent a lot of time on. We wanted the color and design to be cohesive with the Foundation, yet stand out from their usual colors and designs. We decided to make them a vibrant blue to match the blue of their website and because they had never used that color for a fundraiser before. The logo and front of the t-shirt were important to us because we wanted to showcase the accessibility of the park within the picture. At the walk, we decided to create multiple stations along the way to help engage our walkers. With each station serving as a memorial for Mark, we decided to reach out and collaborate with the BSocial video team for Station 2: The Pictures & Video Station. The video team was a great resource for the walk because they made it possible for us to document people’s experiences with Mark, their reason for walking, and why they overall came out to support the Foundation. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620228562550-6XLZV9AQIDRFURSB4KOF/Screen+Shot+2021-05-05+at+11.29.09+AM.png Impact - The Mark Dombroski Foundation Fun Walk - The Results The Mark Dombroski Fun Walk was a big success raising over 15,000 dollars with tickets, donations, and sponsorships. We sold virtual and in-person ticket options on SJU tickets and ended with a total of 81 tickets sold. Each ticket, virtual or in-person, was $15, creating a revenue of $1,215 in tickets alone. We sold 30 tickets the day of the event which added another $450 to the total for tickers coming out to $1,665. The men’s and women’s rugby team fundraised $1,500 dollars and the athletic department matched this amount. This donation allowed the athletic team’s to fundraise on their own and encourage them to come out to the walk. As of right now, with the sponsorships and donations, The Dombroski Foundation has raised $15,000 dollars to go towards Mark’s Park. https://www.beautifulsocial.org/impact/productionteam monthly 0.5 2021-05-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620249515465-6RGORF2HG0PJB5FETD95/7_nrexfA.jpeg Impact - The Beautiful Social Video Production Team - The Community Partner The Beautiful Social Research Collaborative is a partnership between students and nonprofit or community-based organizations collaborating on a project where both parties mutually benefit from. Students are given the chance to develop abilities in collaboration in and outside of the classroom with effective communication strategies, while understanding and reflecting on being a community member and the process of working out of their comfort zone. B Social, our community partner, believes that using digital media as a tool to enact social change is a way to bring together students with communities outside of St. Joseph’s University. This is a course that allows community partners and students of SJU to work together in order to create and collaborate on projects. Bringing digital awareness to students allows them to complete work with a focus on social justice through their projects. Through Beautiful Social, community partners are introduced to new techniques and new ideas about how to communicate through digital media. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620248556434-FVK9ZI6VCK567V57S8R8/IMG_9122.jpg Impact - The Beautiful Social Video Production Team - The Challenge Beautiful Social connects students with their community partners. Our challenge was to frame the story of B Social as an organization itself. Our goal was to create a set of videos that answers, “What is the Beautiful Social Research Collaborative?” With hours upon hours of final reflection footage to pour through, how do we find the necessary clips to accurately represent the diverse stories of students’ experiences? Working directly with Beautiful Social as a community partner was beneficial because a few of our group members participated in the Beautiful Social experience previously, so we had a head start. Working together with Beautiful Social was different from normal community partners because we got to work within our own organization, going through the years of footage collected from past groups and expanding on them to show to possible new students. Looking through all the different projects from previous years helped us develop our process for coming up for ways to look at the future. While working on the Beautiful Social Production Team, we had various values and principles that shaped our project. Our main focus was to extend the message of what the Beautiful Social Research Collaboration is and how they work hand in hand with the community at large. So our design had to reflect these ideals, which is why we are putting together short promotional videos. We didn’t want to make the videos seem like a classic elevator pitch for the class, but rather a realistic portrayal of what goes into being on the Beautiful Social Team. We also wanted to keep in tune with the current Beautiful Social design layout, to represent a more strengthened front. As the videos started coming together, it was key to keep the themes we had originally set out for the same. It was important to sell Beautiful Social, but to also be truthful and honest in our approach. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620248576659-1AKG27C6F8U0NQG31AYH/IMG_9124.jpg Impact - The Beautiful Social Video Production Team - Strategic Thinking For this project, the research and design process differed from a normal video creation project. Due to the pandemic, and this class being completely virtual, we used footage and content from the past 10 years to execute our ideas. This was decided before we began the semester. We were tasked with the role of making promotional videos for the Beautiful Social brand, speaking directly to the multiple audiences that interact with the collaborative. These audiences are students considering taking the course, potential community partners, and educators looking to implement a similar program into their curriculum. Some challenges that we faced over the course of the semester while creating these videos was the process of sifting through all of the footage in the different drives. Our process was to split up the group, some looking for audio clips, and others looking for viable b roll footage. Two group members took on finding interview footage from previous classes working with various community partners like Life After Life, Cradles to Crayons, The Mark Dombroski Foundation, and Vision for Equality. Three group members worked on piecing together the expansive archive of b-roll footage that seamlessly blends both halves of the project. After we all came back with decent amounts of footage in both categories, we all created individual storyboards based on a theme we chose to execute. After this, we came together to combine like ideas and narrowed our videos down to two different themes: “Why should you take Beautiful Social?” and “What is Beautiful Social?”. Though simplified to easy titles each video depicts the complexity of the course and the relationship between the students and community partners. The issues we faced during the semester were the actual creation of the videos and how to execute them. It was a challenge to narrow down the viable footage from the drives and utilize them in different ways. We struggled not to use too much of the same footage for each video, in the hopes that they would not be too repetitive or similar in style. Though they are similar in topic we did not want them to be the same video with the footage moved around. To work around this challenge we continuously were looking for more footage in new places. Another challenge we faced was using a new video editing software to create the videos. It was everyone’s first time using a collaborative editing platform like WeVideo, so it was a learning experience. When editing together on Zoom, we helped each other learn the program and worked together to the best of our abilities. Overall, using a new software was not as challenging as we had anticipated it would be. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1620248594979-DHMS09NKLEOBI5YZTJ88/IMG_9123.jpg Impact - The Beautiful Social Video Production Team - The Results Together, our fellow, Lauren Kelley, and members, Megan Connelly, Lily D’Angelo, Julia Grundfast, Megan Masano, and Matthew Ridings worked together as a production team in a semester-long effort to condense the essence of what Beautiful Social is into short and engaging videos. Our video projects will be posted to the Beautiful Social website to be presented to students and community partners. It is an informative piece of media that aims to capture the essence of the organization and how it benefits the community. After our time with our organization ends, the videos will remain accessible on the website indefinitely. The videos tell the story of the Beautiful Social Research Collaborative as an organization in itself as well as the role it takes on connecting students with other organizations in Philadelphia. This whole year has been a challenge for everyone but by having access to the technology we have has helped us tremendously get through this project the most efficient way possible. Zoom has been a huge help in scheduling meetings and being able to meet to talk about our ideas instead of emailing back and forth. Also, WeVideo has helped us simultaneously edit together while in different places. This has enabled us to come up with better ideas and allowed us all to constantly edit and revise each other’s work. https://www.beautifulsocial.org/impact/design-justice-network-l7jct monthly 0.5 2021-03-30 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606748640803-JKN88CM81ZGJP6LWU7HP/IMG_3893.jpg Impact - Healey International Relief Foundation - The Community Partner Our organization is the Healey International Relief Foundation (HIRF). HIRF is based in Sierra Leone, West Africa. The organization strives to improve the quality of life for vulnerable people in Sierra Leone. They do this by supplying healthcare, education, medical supplies, and school supplies to the people of Sierra Leone. Specifically, the organization provides medicines, tons of rice, money for room and board, tuition, education money through their scholarship program, money to help support the health facilities, clothes, and blankets. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606783023963-VGW78JFQ0ZVPSZ0CHEV2/IMG_2521.jpg Impact - Healey International Relief Foundation - Who was involved in the project and what were the roles? Margaret Blanco, Sarah Morrison, Vaughn Saunders, and Caitlin Thiel participated in the design and research process. Our fellow, Stephanie Rapp, guided us through the process of research and design. She helped to edit our work and provided us with insightful feedback. Vicki Middleton was our point of contact from HIRF and she is the social media manager. Vicki was so excited to collaborate with us throughout the semester. We also had the chance to talk with Charles, who is a program manager for HIRF in Sierra Leone, over Zoom. Charles was a pleasure to talk to and informed us about all the programs he coordinates for donations of food and medical supplies to those living in Sierra Leone. When and where did the project take place? The project took place from August 2020 to December 2020. Healey is located in New Jersey with their relief efforts in Sierra Leone. Due to COVID-19, our meetings took place via zoom. What was the design question? Our design question for our project was: How do we create a consistent presence on social media in order to gain followers? The basis of our question came from the feedback we received from Vicki in our first meeting. She described to us the overall goals she had for the project, which then helped us to create our design question. The Actual Project: During our first Zoom meeting with Vicki, we had a very open conversation in order to determine what our time would be best spent doing this semester. After asking questions and bouncing ideas off on one another, we decided that we want to create a consistent look for their social media pages (mainly Facebook and Instagram). The hope was that the consistent and simple look would allow for more interaction through likes, comments, and donations, from their current followers. Additionally, we hoped it would increase HIRF’s social media following. After the first meeting, we then worked weekly as a group. Vicki uploaded some photos and videos to a Google Drive so we can implement them into the templates. Before creating our templates, we looked to three other organizations that Vicki pointed us to in order to get some creative and styling ideas from them. For a few weeks before our next meeting with Vicki, we worked as a group to collaborate on various different templates to show Vicki. These templates are versatile in which there is a mix of templates for just photos, just quotes, and some involve text and images. After we began to create a few sample templates, we met via Zoom with Vicki to present our Social Media Analysis, which is where we researched and analyzed similar organization's social media in order to determine what would best help HIRF increase their own social media presence. Luckily, Vicki was very pleased with our presentation and findings. After our short presentation to Vicki, we showed her many of the templates which she loved. Vicki had some ideas of other events or holidays we could incorporate into the templates which we noted to work on. We asked her to share some more specific content with us to provide us with more creativity for the templates. We specifically asked for more photos of the children and adults either receiving healthcare or utilizing the donations HIRF provided. We also asked for more direct quotes about what Healey does for those in Sierra Leone and how they benefit the community to use for our weekly posts such as Thankful Thursday. Through this collaboration between our Beautiful Social group and Vicki, we have been able to meet our goals and deliver the content we set out to complete at the beginning of the semester. We have learned more about working together in our own group work and professionally with others. Throughout this process, we have made edits, changes, and fixed things around in order to provide Vicki with the best content possible. Sometimes, not everyone agrees on what would work or look best, but after talking through different ideas we choose the one that makes the most sense to benefit Healey. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606748365431-GJVSS2X8PEBSJKD2M41R/IMG_3892.jpg Impact - Healey International Relief Foundation How was the research/design process determined? Our relationship with Vicki has been a key factor to the success of our work throughout this semester. Vicki and HIRF have been an excellent partner to collaborate with. The design process was determined through our initial meeting over Zoom with Vicki. We were able to gain a better understanding of what HIRF needed for their organization and how we, as design researchers, could help HIRF achieve these goals. We presented our initial plans for the project with Vicki and we were able to work off each other to determine our future plan for the semester. Vicki told us her goal for this semester was to create a more consistent image across all of HIRF’s social media, gain more followers, and increase audience engagement. Based upon Vicki’s three points, we were able to create a plan and timeline in order to accomplish these goals. We collaborated as a team to design templates for HIRF’s social media in order to create a consistent image in hopes to gain followers and increase audience engagement. What was the group’s role in the project? Our group's role was to take the content that Vicki already had from Sierra Leone, such as photos and videos, and create consistent, simple and creative templates as well as an editorial calendar for their social media pages. We added color to their content as we created templates by incorporating the organization’s colors: blue and green. While we did not fill in every quote or photo on the templates, we came up with a general idea HIRF could post to their social media. As a group, we were able to create and complete templates based off of the content Vicki had already provided us. Our concept behind creating these preset templates was to set up a location for the photos and/or quotes to be pasted in. To help Vicki stay organized with her templates, we left a general message of what type of content would be fit best for that specific template. For example, we created a creative template for Earth Day, but we did not have access to include a photo with it. In the template, we dedicated a specific spot with “insert picture of Sierra Leone” so Vicki could easily fill in a picture here. In order for Vicki to have a better idea of what days to use templates, we created an editorial calendar for her to refer to to see specific national days and certain holidays for when to use the templates. What was the collaboration and co-creation process? Via Zoom, our group met with Vicki two times to discuss the templates and the content needed to create them. Vicki added photos and videos to the Google Drive we shared with her, and we worked as a group to collaborate on various different templates to show Vicki. These consisted of templates for just photos, some for just quotes, and the rest were a combination of photos and quotes. We decided as a group to use Canva, a website where we could collaborate and design templates. By utilizing the share option on Canva, everyone was able to have access to the templates in order to work together and generate unique and creative templates. We tried to stick with the Healey colors, blue and green, by using their exact HEX color code. Canva also allowed us to add different graphics such as a stethoscope to add to the templates since HIRF revolves around healthcare. We used consistent fonts, Raleway and Open Sans, in order to make the designs consistent. Once we created about 10 templates for Facebook and 10 templates for Instagram, we showed them to Vicki, got her feedback, and then proceeded to collaborate with Vicki to change anything we both decided would enhance the templates. What were some of the challenges of the research/design process? One challenge in the process, especially this semester, was technological glitches. We had the opportunity to zoom with Charles, a manager onsite in Sierra Leone. During our zoom call, Charles’ internet kept cutting out. However, despite the internet issues, our experience talking to him was great. We got a first-person account of what Healey does in Sierra Leone. Charles provided us with many details about what struggles the organization faces. Another slight challenge we faced was creating social media templates for Vicki to use. We didn’t know exactly what Vicki expected for the designs, or how many she wanted. It is difficult to come up with ideas and designs, when we did not know what our client was looking for. However, by our comparative research from similar social media accounts to HIRF, we were able to brainstorm and come with templates to show Vicki. Upon looking at HIRF’s social media and their mentors (social media accounts that are similar to theirs in terms of following, likes, and mission), we decided to make generic templates that they could use at any time. A majority of the templates we made were for Motivation Monday, Wisdom Wednesday and Thankful Thursday which Vicki had emphasized in one meeting was important to post, and could easily become consistent with our templates. We also made a few templates for holidays and specific World Health Organization days that related to HIRF’s mission. Since the templates have not been posted yet, it is difficult for us to know if we hit the target audience with them. Once Vicki posts them, we will have a better idea about if they were effective. However, if a template isn’t successful, Vicki can go in and edit them. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606748235348-AERHDP7DYPA7L7C3HJ4I/Healey%2BFacebook%2BTemplate%2B%25281%2529.jpg Impact - Healey International Relief Foundation - Results What were the project outcomes or the project impact? The goal of the project was to help Healey create a cohesive design across their social media that would make their organization more aesthetically pleasing. With a more cohesive design for Healey’s organization, we hope that they will be able to gain more followers, which will ultimately lead to more user engagement. In the near future, we hope a larger audience will eventually lead to more donations. To create a more cohesive look for HIRF, we created social media templates. We wanted to make templates that were creative and eye-catching, but also professional. So far, we have not seen our templates used because we are not officially done with our project. Soon we will hand over our templates for HIRF to post on their social media platforms. We hope to see the templates help reach the goal we set out for. Who benefitted from the project? What kind of impact did the project have on the community? Healey IRF’s social media has definitely benefited from the project. Throughout the semester, we have been able to create many different templates in order to create a consistent, simple and clean look for Healey’s Facebook and Instagram pages. These templates and the professional-looking styles can draw Healey’s users to the posts, thus leading to more engagement. This has also encouraged Healey to create their own templates aside from what we have created for them. This can benefit them in the future, even after our project with them is complete for the semester. Through our work and collaboration with Vicki, we have been able to create specialized templates for specific holidays and national days that HIRF normally posts about on social media. We have also created a Social Media Editorial Calendar in order to help Healey stay consistent with when and what to post. We have labeled specific days, specifically from the World Health Organization, and national holidays as well reiterating Motivation Monday, Wisdom Wednesday, and Thankful Thursdays. This will allow Vicki to have more structure to the posts and create consistency. Additionally, our group benefited from this project as well. We have been able to learn how to collaborate with others and work as a team to reach a collective goal: to help Healey IRF create a more consistent look in their social media pages. Through our weekly Zoom meetings as well as outside of class, we have been able to work together to make an abundant amount of templates for Healey. Through our collaboration, we have been able to bounce ideas off of one another as well as get constructive feedback on our work. We have all been able to learn about the hidden tricks and features of Canva in order to create the best content. When one of us is confused or needs some help, we have been able to assist one another through the Zoom share screen option and the share option on Canva so we can edit each other's work or write comments. How does the project live on? The project lives on through HIRF’s social media. Vicki, the social media manager for HIRF can continue to use the templates we created on her social media. She can also use our templates for inspiration to create her own. In addition, the social media editorial calendar we made can be used throughout the next year. Vicki can look at the calendar to find holidays and special days to post on HIRF’s social media. By posting consistent content, this will help to create a consistent image for HIRF. A consistent image will hopefully result in more followers and more engagement from their audience. https://www.beautifulsocial.org/impact/disabled-collective-wsttp monthly 0.5 2020-12-03 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606709002350-14ZKCCAQSWHQEVJB7ED8/IMG_92501.jpg Impact - Disabled Collective - The Community Partner This semester, we collaborated with The Disabled Collective. The Disabled Collective is a non-profit organization based out of Vancouver, British Columbia, Canada, whose main focus is navigating disability in higher education and giving a voice to the crip community. Their main goal was to create an editorial that discusses disability and disability-related topics through student-told stories. The main goal of Disabled Collective is to dismantle stigmas and misconceptions about disability, amplify the voices of disabled students, and show the importance of disability experiences in conversations about equity, diversity and inclusion within higher education. Currently, Disabled Collective is collaborating with Creating Accessible Neighbourhoods, Higher Education Crip Collective, and us, Beautiful Social Research Collaborative. Michela Bussard served as our Fellow, Nora Kenney as our Facilitator, Anna Keppel as our Planner, Keely Nilan as our Notetaker, and Audrey Brown as our Organizer. As we began our design process, we were given pretty flexible guidelines, however we were directed to implement a sort of “fall” aesthetic. We were also responsible for taking Disabled Collective’s editorial idea of “Making Crip Soup” and coming up with designs to express that theme as well. We were then able to create various mood boards, Pinterest boards, and color schemes in order to come up with a cozy and clean look for the website that we created with Disabled Collective. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606708587252-EFDX2F3UR0XSUFI9JFJS/IMG-9715.jpg Impact - Disabled Collective - Challenge Our group spent time collaborating with one of the founders of the Disabled Collective, Rachel Cheang. With the current state of the world, creating this project face to face was something that we were unable to do in our collaboration with the Disabled Collective. However, over the course of this semester, we had the opportunity to meet with Rachel via zoom and discuss the steps we were going to take to complete her request as best we could in the time we had for the Disability Collective. The process involved a hefty amount of zoom meetings and google docs being shared amongst us and Rachel, which highlighted her ideas that she wanted us to bring to life for her. Rachel spent her time writing everything out for us and supplying us with all of the information we would need, and then we took over with the creative process. We helped her find the perfect aesthetic for her brand new website and Instagram, so that she could start building her platform from there. We then proceeded to stylize her website for her and add in all of the information that she had provided us with via a shared google document. One big challenge that we faced as a group was finding times to connect with Rachel that worked with both of our schedules, as she is living in a different time zone than us. We were able to connect with her once, which is the time in which we were able to receive the majority of our information in one go. Our leading fellow, Michela Bussard was the main source of communication between us and Rachel. Michela diligently helped garner information that helped us mold the Collective’s aesthetic and online presentation. Due to time differences, we struggled communicating with our community partner, which made it challenging to convey their goals. Although Vancouver and Philadelphia are almost 3,000 miles apart, Zoom technology and dedication to the project helped fill that gap. The relationship between the Disabled Collective and the Beautiful Social Research Collaborative was divided by miles, but not by lack of passion. Inspired by the ultimate mission, we endeavored with strategic thinking. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606708858712-72L53EZVNQ9N8KOI45QC/IMG-9717.jpg Impact - Disabled Collective - STRATEGIC THINKING Philadelphia is two hours ahead of Vancouver. Initially, it does not seem to be a major difference, but it took time to configure. Once we started to establish a clear dialogue about the project, we produced work that would suit our community partner. The relationship was honest and straightforward. We did what we could do and waited for further instruction. We learned to adapt to the partner’s needs and desires to effectively generate their wants. In an attempt to outline their mission, we used the Golden Circle. Every organization or career functions on three levels: what they do, how they do it, and why they do it. Firstly, the ‘what’ is the provided service. For the Collective, it is online publications, also known as zines, that showcase expressive work. Secondly, the ‘how’ sets the organization apart from others. The ‘how’ for the Collective is building a united community and higher education disabled students and allies. Lastly, the ‘why’ is a core inspirational cause or belief about why the organization exists. For the Disabled Collective, the ‘why’ is celebrating diversity and dismantling disability stigmas and misconceptions. Once these three factors were accounted for, we knew the foundation of the Disabled Collective. The Beautiful Social Research Collaborative has specific values that correspondingly aligned with this project. First, we began with a creative design mindset. We aimed to provide stunning graphics, imagery, and other visual communication tools that portrayed the mission of Our Crip Notes. This meant implementing key design principles such as contrast, repetition, proximity, and alignment. In addition, we factored in design elements like color and shape. In the image to the left, the organic green color contrasts the stark white background. The repeating squares on each page are a strong, geometrical indicator of the start of a new section. The ‘social’ aspect was the underlying theme of this project. That, together with collaboration, was the foundation of this work: different communities working together for the betterment of society. We focused on digital storytelling as a way to cross the barrier of technology and portray the passionate, heartfelt story of the Disabled Collective. Research was the tool we used to effectively represent the Disabled Collective’s goal with the Our Crip Notes digital zine. These values of collaboration, research and design evolved throughout the project. Collaboration underwent the greatest evolution. While working with project coordinator Rachel Cheang, we realized that collaboration is not just the foundation of a project. It is an ongoing feature that must adapt to circumstances. When time zones and busy schedules threatened efficient communication, we adjusted our approach and worked to focus on effective partnership. This meant using specific language in emails to Rachel and using our other values to create work that portrayed her descriptions. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1606708928062-UKOR7773Y9K3Y7IJ5VOH/IMG-9716.jpg Impact - Disabled Collective - Results Our partnership with the Disabled Collective and the outcomes that came along with it proved to be both successful and collaborative. Our formation of both graphics and mood boards served as pieces of insight for the Collective. Through these creations, we were able to hone in on what sort of feel we wished the Collective to have. This feel was dependent on elements such as color, fonts, images, etc., that would all come together and form a cohesive online identity for both the Disabled Collective and its accompanying editorial, “Our Crip Notes.” These outcomes helped contribute greatly to the capacity building of the Disabled Collective. The ability of the Collective to perform at a greater capacity was improved through the Beautiful Social group’s efforts in coming up with and creating themes and aesthetics that best embodied what the Collective was about. In this process, elements such as colors, illustrations, fonts, and more were determined in accordance with the overall feel of what the Collective’s message tries to convey. Specifically, their incorporation of the symbol of “soup” in their messages of acceptance and “using what you’ve got” played out through the visual illustrations of soup that the Beautiful Social group created. Illustrations like these, as well as accompanying aesthetic elements, helped contribute greatly to the Disabled Collective and their editorial “Our Crip Notes” through their ability to advance the meaning behind the work they do. This hopefully leaves an impact on the community, particularly through the editorial and the messages within it. The goal of the Beautiful Social team has always been to support the needs and messages of our community partner through the creation of both written and visual pieces. These pieces help in our efforts of telling effective stories and conveying personal narratives. Unfortunately, however, our own identities and experiences find themselves blocking the advancement of certain stories and narratives. We oftentimes fail to question how the resources we use and the work we do stand in the way of genuine advancement taking place. We use tools such as Illustrator, Canva, Photoshop, etc., and don’t recognize not just how privileged we are to possess these resources, but we also fail to recognize our ability to be able to use them in the first place. All the work we’ve done has been in support of the disabled community, yet almost every single one of these pieces has inadvertently been targeted to able-bodied people. Our main use of visuals and text don’t account for the visually impaired, and our identities as able-bodied people have a great influence in that. This observation took form through our deeper realization of what the Disabled Collective was and the messages they spread. In reading the stories of disabled students, it became evident to us that there are many challenges and experiences that the disabled community is exposed to, and that we just didn’t have this realization prior to this collaboration. No one specifically was harmed in our project with the Disabled Collective, but there was definitely more work to have been done in regards to our own personal understandings of this community. This project lives on through the stories and voices of disabled students across the world. With the incorporation of the editorial, “Our Crip Notes,” Disabled Collective has helped contribute to the growing need and attention to hearing disabled students’ stories. Every visual we’ve created for the Collective, including our collaborative Pinterest mood board, is available for them to use as a source of inspiration moving forward in their work. The colors and fonts we’ve picked out and decided on are just a small portion of inspiration they have been able to use, but hopefully the visuals and graphics we’ve created serve as an even bigger source of guidance. The community is able to continue the work after our formal partnership with them has ended through means of these creations. https://www.beautifulsocial.org/impact/birchrunhills monthly 0.5 2020-11-30 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1588963222530-JWUIMBR6OLHAIH4T0ZKL/cheese.jpg Impact - Birchrun Hills Farm - Community Partner Birchrun Hills Farm is a small family-owned dairy farm located in northern Chester County, Pennsylvania. It has an on-site creamery and is run by Sue and Ken Miller, along with their two sons, Randy and Jesse. They began their cheese making process back in 2006. Beautiful Social previously partnered with Birchrun Hills in 2014 to create a promotional video and kickstarter campaign to raise money for a cheese cave. This semester, Birchrun Hills came to Beautiful Social with the task of creating promotional stock photos of their cheese to help promote their media presence and build an Ecommerce section on their new website. At Birchrun Hills, the Millers control every aspect of their farm especially how they make their products. They practice methods that promote the growth of organic matter and build soil fertility to focus on the conservation and health of their farmland. Birchrun Hills produces local, fresh and unique cheese. They do their best to provide the highest quality cheese and use sustainable products to serve the community as well as the environment around them. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1588963280275-BF97TNNOC0T6WU5GJDZP/dslr.png Impact - Birchrun Hills Farm - Challenge In our collaboration with Birchrun Hills Farm, we wanted to increase their eCommerce traffic and engage customers. ECommerce is the act of electronically buying and selling of products through online services. Our goal was to engage customers through social media content and web presence to promote the selling of Birchrun Hills’ goods while maintaining relationships with their customers. ECommerce and audience engagement benefits not only Birchrun Hills’ relationship with their customers but their business as a whole. We based our project around these questions: What kind of shareable content increases engagement and eCommerce and how is the best to phrase advertising posts to engage consumers? We decided to focus on these questions by creating new media for Birchrun Hills to achieve a better online presence that promotes online sales and engagement with customers as well as providing pictures, infographics, and information that captivates and engages the audience. In order to engage with consumers through their social media, we researched the aesthetics of similar cheese companies and recorded their best practices. We observed how they engaged with their consumers and observed how these consumers responded to different advertising tactics. In relation to the current pandemic of COVID-19, learning how to promote eCommerce is important as it becomes harder for people to shop and support local businesses. It becomes more important and pressing to have a highly functioning and engaging online presence to continue growth and profit for small businesses. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1588964677603-AJXJRUJ8N2PJI0W0RYDE/practice Impact - Birchrun Hills Farm - Strategic Thinking By conducting a comparative media analysis, we were able to fully develop and create a social media analysis for Birchrun Hills Farm. To become fully immersed in Birchrun Hills beliefs of long-standing family traditions and healthy food, we used Simon Sinek’s Golden Circle theory. The Golden Circle allows a business to clearly identify their why, how and what in order to define their mission statement and guide their marketing plans. The why, or the purpose for what you do, stems from deep-rooted beliefs. This project focused primarily on Birchrun Hills’ cheese in order to produce stock photos for their new website. We used Hugh MacLeod’s idea on social objects, which brings people together. Social objects add ease to our social interactions by giving us a reason to come together. The focus on Birchrun Hills’ cheese allows the consumers to feel a sense of family and community which are essential to the small business. Birchrun Hills cheese is made with love and acts as their social object. As a social object, it promotes love and conversation in its consumers. Using MacLeod’s social object theory we are able to market Birchrun’s cheese as a powerful social experience as well as an artisan cheese. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1588965199221-IO183CNRSDVONUAF1GE7/birchrunblue.jpeg Impact - Birchrun Hills Farm - Results Due to the current pandemic of COVID-19 our project has unfortunately been halted. Despite the unfortunate events, we have learned so much this semester and were still able to provide Sue and Birchrun Hills Farm with a social media analysis as well as few stock photos to use temporarily. In addition, we created a resourceful blog post on the Beautiful Social’s website “Best Practices to Photograph Stock Photos (Cheese Edition)”. In the post we covered the topic of stock photos and tips and tricks of how to photograph these specific photos, and of course our focus on the blog was all about cheese. We are sad to see the project end soon, but we are very proud of what we were able to accomplish in this short amount of time. https://www.beautifulsocial.org/impact/the-free-mind-entrepreneur-network monthly 0.5 2021-11-23 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/00823cb8-4716-4fb7-bcd5-01bfee74afe1/StaceyHeadshot.jpg Impact - The Free Mind Entrepreneur Network - The Community Partner Our partner is Stacey Torrance, a formerly incarcerated individual and entrepreneur. He founded the Free Mind Entrepreneur Network as a networking platform for formerly incarcerated individuals to share who they are, what they do, and to network freely. The goal of this organization is to create a place that allows individuals to have equality in terms of their working opportunities. This project benefits returning citizens and/or entrepreneurs. It also benefits businesses who are seeking employees no matter what their criminal background might be. The kind of impact the project had on the community was the contribution to opportunity for those individuals who need it the most. This later has a much bigger impact when it comes to lowering recidivism rates. This project took place in person at the Saint Joseph’s University campus in the Annex of Bronstein Hall. The project began in August 2021 and will be continuing after this semester ends. Our relationship with our community partner has developed greatly over time. He has expressed his gratitude towards us and the work we have done with and for the Free Mind Entrepreneur Network. Stacey is very pleased with how the site, social media channels, overall design, and ideas have played out. Stacey is also eager to share the final site with his friends and individuals who were formerly incarcerated. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/364039c7-d1ee-4700-a943-a8434a51fa9b/Screen+Shot+2021-11-22+at+8.39.52+PM.jpg Impact - The Free Mind Entrepreneur Network - Make it stand out The Free Mind team at work in the Bronstein Annex https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/b07531cb-8a3f-4ec4-8141-bad7b3019c3b/11_13.jpg Impact - The Free Mind Entrepreneur Network - Strategic Thinking We researched the various methods of promotion and design on social media platforms. Once we put together a comparative analysis of three different organizations that have a mission similar to ours, we were able to analyze their levels of engagement throughout their platforms and apply it to our social channels. We all contributed to the design persona and executed our ideas. In terms of content creation, we decided that keeping a consistent color scheme would be beneficial in terms of the relevance to the topics we cover throughout. Everyone in the group found statistics and designed social media posts as well as contributed to the pages and outline of the website. Our goal was to pull in followers and give them information that they would find to be useful in their lives. Therefore, we were able to research statistics and insights regarding employment rates of the formerly incarcerated as well as insights regarding entrepreneurship. We were able to acquire resources from our partner that we could highlight in the future and also put in our entrepreneur section of the website. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/d9ff4fa1-a1fc-4dd3-9212-d50d68c8f716/Screen+Shot+2021-11-22+at+8.13.38+PM.png Impact - The Free Mind Entrepreneur Network - Results This project's deliverables included logos, fonts, colors, business cards, and a website that serves as the home for the network. We also created an email account and social media channels for the organization full of content, which is showcased on the website too. Next semester, Beautiful Social plans to continue this collaboration with Stacey to further grow and develop Free Mind's web presence and continue to make an impact on the community to support local entrepreneurs and formerly incarcerated individuals. https://www.beautifulsocial.org/impact/gompersbrochure monthly 0.5 2021-12-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/c4715fe8-b2f9-4c13-b3ff-15d8e7dac868/Gompers+brochure_final.png Impact - Samuel Gompers Brochure https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/c4715fe8-b2f9-4c13-b3ff-15d8e7dac868/Gompers+brochure_final.png Impact - Samuel Gompers Brochure Final product https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/5eee3e6a-37a7-4b2d-9a6e-85d6091ee03c/Gompers+brochure_final2.png Impact - Samuel Gompers Brochure https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/5eee3e6a-37a7-4b2d-9a6e-85d6091ee03c/Gompers+brochure_final2.png Impact - Samuel Gompers Brochure https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/7bcd3384-c44d-418a-a5da-6921de90f43f/Gompers_Parry_Print0003.JPG Impact - Samuel Gompers Brochure - Community Partner Samuel Gompers School is a kindergarten through eighth grade public elementary school located in the Philadelphia School District. Their mission is to provide their students with an education focused on the whole child which focuses on character, scholarship and leadership. Their goal is to serve their students. They do this in a variety of ways including, but not limited to, excelling in math and science, partnering with local organizations, and offering an abundance of extracurriculars. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/f4d25a7f-f545-4549-afbd-ad1f0eecdde9/IMG_5800.jpg Impact - Samuel Gompers Brochure - Challenge Our design question was shaped around the fact that Gompers lacked a brochure. This seems to be crucial in order to draw prospective students, since the competitors had successful enrollment as well as brochures at their front doors. Our Design Question was “How can we display Gompers’ strengths and values through a brochure?” Before pinpointing this question we discussed what problem needed to be solved through making a brochure, was to have the intention of increasing enrollment by highlighting all that Gompers’ has to offer. We strived to find a way that best represented the schools best qualities, not only in a useful but effective way that sets them apart from competition. We also wanted to target Gompers ideal audience, which would be parents of prospective students. A lot of people who come to look at Gompers lack the knowledge of why this school is so great, so our goal is to inform them through the brochure. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/7376d8ad-f7f4-4e22-9e5d-c20ddf846ade/K3O9Vb6A.jpg Impact - Samuel Gompers Brochure - Strategic Thinking When approaching our partnership project with Gompers, we did various forms of research, whether that was familiarizing ourselves with their social media presence, examining other schools and what they have to offer their students, or storytelling and design research. We first began by examining their social media appearance across multiple platforms. We discussed that Gompers has an active social media presence that just needs a little improvement with their branding. By creating this brochure, we are creating and displaying a brand in order to highlight Gompers’ values and everything great they have to offer. When discussing their values, we turned to the Golden Circle theory. While examining and analyzing the Golden Circle with Gompers, our collaborating ideas have come to the conclusion that Gompers’ mission is for students to be prepared for a successful future through building character, scholarship, and leadership. The brochure will highlight these core values through our organized and strategic design. To prepare for this project, we also researched and discussed storytelling methods. The story Gompers needed to tell involves their highly prioritized ideal of community. Gompers is a community school and interacts with various, diverse partners within the Philadelphia community. The brochure will successfully tell a story of community and the great outcomes of it. The collaborative process with Gompers was challenging due to many busy schedules, but overall Gompers was a great partner that quickly responded to our needs and questions, which benefited the process greatly. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/44667cee-254d-459a-8a1f-c55588e33f89/Annotated+Brochure.png Impact - Samuel Gompers Brochure - Results In order to formulate the brochure, we needed to gather information about Gompers, their curriculum, programs, extracurricular activities, and ideals/values that make their education stand out from the competitor schools. Each panel (pictured below) highlights a different aspect of Gompers education that we felt was important to highlight as well as our partners at Gompers. The first panel includes information about the academic statistics and programs that Gompers provides for a top-notch education. We wanted this on the first panel because we think that prospective families would find this information most important. The second panel shows their mission statement and pictures of the students. The third panel shows Gompers partnerships with SJU, the school district of Philadelphia, and other local organizations. The fourth panel shows faculty and staff, and links to Gompers’s socials and their website. The fifth panel is testimonials from past students and parents. The last panel, when folded, is the front of the brochure and serves as a cover page. https://www.beautifulsocial.org/impact/the-free-mind-entrepreneur-network-spring-2022 monthly 0.5 2022-06-06 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/73ca5222-326b-4a3b-a6b3-7e59db0052d6/StaceywithGraphic.jpg Impact - The Free Mind Entrepreneur Network - Community Partner Free Mind’s Story began when Stacey Torrance was sentenced to life without parole at 14. The punishment did not fit the crime, especially at his young age. After 30 years in prison, Stacey was released and became an entrepreneur. Many people who are released from prison face a struggle with finding work, leading to solid recidivism rates. As an entrepreneur, Stacey realized that a support system is highly beneficial. He found that this is something that formerly incarcerated individuals were lacking in business and professional relationships. Because of this, Stacey started The Free Mind Entrepreneur Network, a Philadelphia-based organization that provides networking and resources for individuals who dared to take the risk of entrepreneurship. Founded in 2021, Free Mind is just getting started. Stacey plans to grow Free Mind’s reach geographically and add more entrepreneurs to the Network and help formerly incarcerated individuals land back on their feet. This is the second Beautiulf Social team to collaborate with Free Mind, and we are grateful to be a part of this growth, collaborating to spread Free Mind's reach and mission. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1ca68a39-b015-482f-ab74-485948ce04e1/Screen+Shot+2022-04-22+at+8.15.34+PM.png Impact - The Free Mind Entrepreneur Network - Challenge Our goal became apparent when we came up with our design question: How do we co-create more engaging content with our entrepreneurs to tell their stories and expand the network via multiple social media platforms? We planned to create a video that discussed entrepreneurship and recidivism. We wanted to engage our audience with the stories, advice, and passions of some of the Free Mind member’s experiences. We were able to execute this by coordinating with the entrepreneurs with specific film dates and times, while also delegating tasks as a group within those days. Additionally, we reached outside of our group for help with the video equipment. Stacey’s idea for the video came from the desire to tell a story and further build the Free Mind community. Overall, our challenge was to create content that drew people to the Free Mind story which would help expand their community and bring awareness to recidivism as it relates to entrepreneurship. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/b26257e1-709c-4452-883c-7e44834a5a25/Screen+Shot+2022-04-22+at+8.14.04+PM.png Impact - The Free Mind Entrepreneur Network - Results We are proud of the work we have done throughout the semester. First, we filmed multiple interviews with Free Mind Entrepreneurs and Stacey for a future video about the organization. These video interviews will be used next semester in a longer video form, yet we plan on posting short clips of the interview to Free Mind’s social media pages. We believe that these videos will bring the mission of Free Mind alive, for it will personify what the Network is all about from stories from Free Mind members. Second, we enhanced Free Mind’s social media presence throughout the semester. We launched a LinkedIn for Free Mind. We also diversified the types of posts on the social media pages, expanding from posts focusing on motivational quotes to posts centering upon statistics, and information about Free Mind. As of April 20th, we officially posted 28 different times throughout our platforms. Our social media posts had an average of about 30 impressions, and we plan to continue increasing our presence next semester. On Instagram, we have gained 10 followers, and we have increased the number of likes on each social platform. All in all, through our work we hope that we shined a light on the amazing mission and purpose of the Free Mind Entrepreneur Network. We look forward to the continuation of this partnership next semester, where a new group of BSocial students will continue improving Free Mind’s social media while also developing a longer video consisting of testimonies from Free Mind network members. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/2baab98f-d560-4322-af62-476d431d3580/Free+Mind%2C+post+5.png Impact - The Free Mind Entrepreneur Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/85c12775-7fa4-479e-bff4-ccf7811e0575/1_17.png Impact - The Free Mind Entrepreneur Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/10a6f3d6-c166-4d2a-8be4-7c7d568b780d/freemind+post+2.png Impact - The Free Mind Entrepreneur Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/2ee4bc11-6823-4714-983a-9d7bbd9faa1f/FreeMinds+Posts+%282%29.png Impact - The Free Mind Entrepreneur Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/a42a7b26-f27c-46c2-ac02-1724cd0bcf5d/FreeMindIG1.jpg Impact - The Free Mind Entrepreneur Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/2b24e242-1426-4cb0-8fd4-4f8d9448c543/FreeMinds+Posts+%286%29.png Impact - The Free Mind Entrepreneur Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/ebb4d917-bb7f-44af-9cf6-d674236f0f47/1_5.png Impact - The Free Mind Entrepreneur Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/d6f81e74-f50f-49d5-aaca-52d558e76503/FreeMinds+Posts+%281%29.png Impact - The Free Mind Entrepreneur Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/f0613093-a923-4feb-ad2f-bb9fffe2a124/FMENIG2+%281%29.jpg Impact - The Free Mind Entrepreneur Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beautifulsocial.org/impact/women-in-nonprofit-leadership-event monthly 0.5 2022-04-25 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1651065816474-G5XS89K2AP5QFG586HMY/Emily-cropped.jpeg Impact - Women In Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1651065855886-E73L1VWPLDXF2EOE3CWQ/Screen+Shot+2022-04-27+at+9.20.50+AM.png Impact - Women In Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1651065887197-WC850NCIXVVABU9SAYXW/rise.jpeg Impact - Women In Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/6f44ec40-73ea-47f9-ad9f-a7f1987e025c/67285171584__76B44F01-197D-4760-8A88-036AE93F62A6.jpg Impact - Women In Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/ba5411ef-5dcb-403b-9c5f-2b4aca234756/IMG_4359.JPG Impact - Women In Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/8d2a92ac-756f-4702-a845-0b6cda38f1dd/IMG_4349.JPG Impact - Women In Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/3004302d-033c-47cf-9222-bd711b28387b/IMG_4350.JPG Impact - Women In Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/31eb867c-35b7-47b4-b970-ca0300735b14/IMG_4353.JPG Impact - Women In Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/9dec78e9-ea34-4cdd-87dc-22c951a1a937/_MG_9896.jpg Impact - Women In Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/e28e6d57-2d5c-47e1-af09-b2e86cdccaea/IMG_1435.JPG Impact - Women In Nonprofit Leadership Event - Community Partner The Women in Non-Profit Leadership Event is an event that the Beautiful Social Research Collaborative hosts annually that is open to all interested students at Saint Joseph's University. The event features past Beautiful Social alumni and their leadership work. Our main goal is to inspire SJU women to take on leadership roles both inside and outside of the nonprofit world. Throughout the semester, we have each taken on different roles, such as a facilitator, organizer, analyst, documentarian, organizer, and content creators. This has given us the opportunity to collaborate with one another, as well as the Beautiful Social Research Collaborative, in order to host a successful in-person event. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/3a6ceaf8-82b0-494b-acbc-9b2e2087b2f0/IMG_9046.jpeg Impact - Women In Nonprofit Leadership Event - Challenge When framing the design question, the ultimate impact was an important driving force. The impact our team is trying to have is to empower women within the SJU community by having past alumni come and talk about leadership positions as a woman. We are anticipating hosting a successful event in a covid world. Therefore, our challenge/question posed is: What can we do to design a successful and engaging in person event for Women in Non-Profit Leadership? How can our group advertise and gauge an interest for the event in a diverse range of students, as well as panelists? How can we address and discuss relevant issues? https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/3a0c092f-a233-49d0-9972-643161cf3078/1.png Impact - Women In Nonprofit Leadership Event - Strategic Thinking Since the Women in Non-Profit Leadership Event has been hosted by the Beautiful Social Research Collaborative in the past, our group had a foundation to base our goals for the semester off of. Throughout the semester, we have looked back at and utilized coursework from previous years as a guide. One of the most important tactics we have used was the golden circle and the story arc. The golden circle helped us learn the what, how, and why. Our story arc then helped us dive into the specifics of our event and our main goal.The coursework has helped us figure out essential parts of the event, as well as things from previous events that didn’t workout/we shouldn’t include. Since the event from last year had to be online because of COVID-19, our event will look a lot different this year. Looking at how students from last year had to adapt their event has not only allowed us to create an event that follows the same format, but it also allowed us to put an original spin on the event and make our own mark. We have learned to overcome an obstacle for an important event by still finding a way to host it. Any obstacle that may arise will be thought out and tackled. Last year the event was held on zoom and this year we have decided to host the event in person due to the decrease of the virus. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/269d804b-8574-441c-8cbb-cc971be143ca/Untitled+design.jpg Impact - Women In Nonprofit Leadership Event - Results In order to gauge what the audience took from this event, we made a Google Form for people to answer. Based on the people who answered, a lot of people who attended were actually marketing majors instead of communications majors which we found interesting. Around 15 or so people attended our event, but based on our Google Form we need to advertise better in order to have a bigger turn out. Next year we will try different advertising methods so we can get the word out better. Based on our feedback, people really enjoyed hearing the panelists stories. The audience also felt a lot better about finding work after college based on what the panelists had to say. People who attended said they gained interest in working for non-profits because of this event and they also gained great tips for navigating the work place. Even though our turn out wasn’t what we expected, we were still able to impact the people who attended and able to offer them the knowledge and comfort they needed about working after college. We were also able to film the whole event so people who couldn’t attend can still watch anytime. https://www.beautifulsocial.org/impact/lifeafterlife monthly 0.5 2020-06-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590691726411-1WXRSSLKIN02XTPKP9NX/life+after+life.jpg Impact - Life After Life - Community Partner Life After Life is a support group facilitated by a group of formerly incarcerated individuals who were sentenced as juveniles to life in prison without the possibility of parole. They came together as an organization that aims to support returning citizens by providing them with a way to share their stories. With the community’s collective voice, Life After Life aims to achieve four separate goals: First, to educate not only those in a position to create change but also the general public about the consequences of extremely lengthy sentences for youth. Second, to work with the media to promote individual stories of transformation and redemption. Third, to support similar organizations advocating for children headed by those who were formerly incarcerated. And finally, to develop youth outreach and intervention strategies to curb the epidemic of violence and drug abuse that is prevalent within many high schools across the Commonwealth of Pennsylvania. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590691778439-BF0XHJ5REGFDBH9JHYPL/us.jpeg Impact - Life After Life - Challenge Our challenge with Life After Life was to create a WordPress site that their support group can use as their “one-stop-shop” for all interest and promotion purposes. Some of the main highlights of our WordPress site include personal stories and biographies of the members, a blog, and a section for their work that has been highlighted in the press. The biggest challenge, aside from creating the website itself, was figuring out how to juxtapose the trauma of the members’ lives with the successes they have accomplished since their reentry into society. Life After Life is dedicated to sharing the entire stories of those who have been affected by Death by Incarceration and the subsequent prison reforms. It is essential to include both the “good” and “bad” of each story; not every individual who has re-entered society has had success in their new life. Another aspect of our project was to conduct a small workshop on the basics of navigating WordPress. We met with some of the core members of Life After Life on Saint Joe’s campus where we guided them step-by-step. We showed them how to login into their WordPress account, edit media, and create new pages and posts. In this workshop, we also talked through what content they want to eventually include on the website, helping them think about what steps to take going forward. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590692344642-UGNCHWAQGPFA931IOV0V/life+after+life+meeting.JPG Impact - Life After Life - Strategic Thinking In working with an organization that is in the process of establishing themselves, our vision was to create a website for Life After Life that captures their goals and mission. After an initial meeting with our community partner, it was clear that the organization wants to recruit potential members while also educating an audience unfamiliar with the detriment faced by people sentenced to life in prison. The way to do this is by telling the stories of existing members. Life After Life’s mission is clear, so we approached the execution of this mission using Simon Sinek’s “Golden Circle” as inspiration. We know their ‘why,’ so we met with them to determine their ‘what’ and their ‘how.’ On the website we created for the organization, Life After Life will tell their stories through links to press on members of the organization and eventually, blog posts and audio stories in the form of podcasts. These deliverables were unrealistic for the amount of time we had with our community partner, so our role was to create a platform for storytelling and to collaborate with them to formulate ideas on how to best tell these stories. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590692384100-KO9QXCXL7N6VE8RVLR0X/life+after+life+meeting+4.JPG Impact - Life After Life - Results The main project our group worked on was a Wordpress site for Life After Life to ultimately post blogs, written works, podcasts, and biographies of the individuals involved. We believe that any group of people that has a message they want to spread and a change they want to make should have a site for audience visitation and interaction. A website is a great starting place for any group or organization, and as a relatively new group, Life After Life was no exception. https://www.beautifulsocial.org/impact/alexslemonadestand monthly 0.5 2020-06-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590606157049-LEAQ40G7REFM04MG09JU/alex%27s+lemonade+stand+%282%29.JPG Impact - Alex's Lemonade Stand - Community Partner Alex’s Lemonade Stand is a nonprofit organization that works to raise money and awareness for childhood cancer research. The organization was started when Alexandra Scott, battling Neuroblastoma at just 4 years old, held her first lemonade stand and raised over 2,000 dollars. After doing this, she had the idea that if everyone hosted a lemonade stand they could raise enough money to conduct more research for those with childhood cancer. She had a goal of raising 1 million dollars and after meeting this goal she passed away. Since then, her legacy has been carried on by the foundation through hosting lemonade stands and various other events and fundraisers. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590605790083-ZBS1M5ET40L5W1LDYCKX/als+%282%29.JPG Impact - Alex's Lemonade Stand - Challenge How can we effectively revise ALSF’s emails to make them more engaging? Alex’s Lemonade Stand came to Beautiful Social with the idea of revamping their email campaign. Their main task for us was to analyze and improve upon their current email methods used to communicate with individuals or groups that register to host their own lemonade stands through the organization. Their current emails lacked visual elements and were very text heavy, making it hard for the reader to get the necessary information. Our goal was to make engaging emails that will not only motivate fundraiser hosts to connect with Alex’s Lemonade Stand Foundation before and after their event, but inspire them to host again in the future. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590605453951-BPNFSLMLRCY327P17W8C/alex%27s+lemonade+stand+%282%29.JPG Impact - Alex's Lemonade Stand - Strategic Thinking Our group knew that in order to find a solution for this challenge, we had to start with research. Through lots of research about marketing strategies, we found that having a clear concise message while still being able to form a genuine bond with the audience was a key factor in a successful email campaign. It was also important to find a balance between personal and professional voice throughout the emails. We wanted to make sure ALSF was seen as the genuine and personable organization they are without seeming unprofessional. The emails must also avoid being text heavy yet still be informative enough to keep the lemonade stand holders motivated enough to host another event. By using our research, we narrowed down the most important elements and began to formulate new emails that we knew would be more engaging. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590606186760-4VMYDPYAE4QIUOZKIH33/als+%282%29.JPG Impact - Alex's Lemonade Stand - Results After conducting research on email marketing campaigns, we concluded there were four main components to a successful email campaign. We found that having visual elements, strong communication, a professional yet personal balance, and genuinity were the best ways to have strong and successful emails. We then analyzed each original email and changed the emails accordingly. To make the emails easier to digest, we trimmed down the emails as a whole to deliver the most information in the least amount of words. We removed a lot of the “fluff” that didn’t pertain to what the subject of the email was. We also came up further suggestions that we thought the organization would benefit from. These were things such as a fourth email and a possible welcome video. After we finished the revisions, our team presented our findings and finished product to the ALSF partners. They loved our ideas and gave us positive feedback on our work. By knowing exactly what our community partner wanted we were able to use our research and creative skills to create something new for them. They also gave us a lot of free range when it came to what they needed done. The creative freedom offered to us made it a lot easier to produce email revisions, but also other ideas that we think could benefit the organization. With the new revisions these emails serve not only as the primary source of information, but also as a way of connecting directly with an individual hosting an event in the most engaging way possible. https://www.beautifulsocial.org/impact/mark-dombroski-foundation monthly 0.5 2020-06-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590606804132-I0NK3Q4TMGLXZYNKVOIE/mdf.JPG Impact - Mark Dombroski Foundation - Community Partner The Mark Dombroski Foundation is a non-profit organization that strives to share Mark’s legacy of joy, kindness, and inclusivity with the community. Mark Dombroski, son of Lisa and John Dombroski, was just 19 years old when he was found deceased in Bermuda, due to injuries sustained in a fall. Mark had a lit-from-within personality and was a dedicated teammate on the rugby pitch. The Foundation was formed in 2018 to honor that legacy, providing funding and support for organizations that promote youth education, athletics, safety, and well-being. The Foundation is based in Media, PA and serves the Greater Philadelphia Area. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590606854154-BAPBY33G7PK8MUAQ8EG0/mdf2.JPG Impact - Mark Dombroski Foundation - Challenge Our challenge was to create a promotional video for The Mark Dombroski Foundation. This video will be utilized to endorse their upcoming crowdfunding campaign. The funds raised during the campaign will be used for the building and dedication of The Mark Dombroski Memorial Playground, otherwise known as ‘Mark’s Park.’ The use of video was selected because of its potential to build engagement on social media and crowdfunding platforms with a comprehensive introduction of the significance and concept behind Mark’s Park. We believe the emotional appeal of the video will encourage the Foundation’s audience to donate to the campaign. The Foundation’s intention in building a playground at the Middletown Library is to build community and provide a safe and happy place for families to gather. Our research question was, “How can we best raise funds for a playground dedication through video?” https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590606998478-RAFNFZ6WC52SV5247JEV/mdf+st.jpg Impact - Mark Dombroski Foundation - Strategic Thinking As consultants of the Beautiful Social Research Collaborative, we believe our primary objective here was to build a bridge between the story the Foundation wanted to tell and their audience. The Mark Dombroski Foundation wanted to bring awareness to both its fundraising campaign and plans for the Mark Dombroski Memorial Playground. To establish this awareness, we created a video to highlight the significance of the park as well as the benefits that the playground will provide for the Middletown community. After conducting research on non-profit video storytelling, we concluded that both visuals and emotions should form the basis of our story. We framed our interview questions for Lisa Dombroski and Middletown Librarian Mr. Jason around this idea, asking ourselves, “What do we want people to feel? How will this feeling compel them to take action and donate?” Our vision for the video became more focused as we thought about these questions and formed a collective vision with Lisa. The vision would include a strong focus on the Middletown Library and Mark’s Park, telling a story about who Mark was through how he inspired the park’s creation. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590607081211-FMS39990V1CHSPJ12251/mdf+result.jpg Impact - Mark Dombroski Foundation - Results After a semester-long collaboration, we provided the Mark Dombroski Foundation with a social media report as well as a video highlighting the Mark Dombroski Memorial Playground. The video provides an introduction to the Foundation as well as an overview of the importance of the park. After collecting 30 minutes of raw footage, we were able to condense the videos to create a 3-minute video. By communicating and garnering feedback from our community partner regularly, we were able to alter our vision, strategy, and implementation of ideas in order to meet theirs. By doing so, we were able to create a final video that would benefit the organization and enhance their fundraising efforts. In addition, we held a Snapchat takeover on the Saint Joseph’s account on November 16th, what would have been Mark’s 21st birthday. Our takeover received 1,500 views in total. We hope that our social media report can assist the Mark Dombroski Foundation in enhancing their social media presence and that the video will be utilized as a tool complementing the crowdfunding campaign. https://www.beautifulsocial.org/impact/fosteringbrighterfutures monthly 0.5 2020-06-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590688308893-SM4V0K5TEJ2JK7U8SI07/fostering+brighter+futures.JPG Impact - Fostering Brighter Futures - Community Partner Fostering Brighter Futures is a campaign with the ambition of making a change in the realm of foster care. With the support of multiple agencies throughout Texas it hopes to shed a brighter light on foster care and all of the families involved. Not only does this campaign set out to help both children and adults involved with foster care, it also sets out to educate everyone about the media misconceptions associated with foster care. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590688333202-RPK7XV01YBZ7A0WF7MBJ/fbf2.JPG Impact - Fostering Brighter Futures - Challenge Our group’s challenge with this project was to create content that our community partner could use to express their mission through social media in the forms of infographics and videos. Our group’s goal was to show the positives associated with foster care by highlighting those involved directly. Everyday foster care is portrayed in the media in a negative and false light on top shows such as Law & Order: SVU. Our mission was to combat these views with an accurate representation of foster care through one long video, three short videos, and infographics designed for their Facebook account, Fostering Brighter Futures. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590688357904-94MPF86IDCTMBGXJ13SJ/fbf3.JPG Impact - Fostering Brighter Futures - Strategic Thinking Our group approached the work that we intended to complete for the Fostering Brighter Futures campaign with an emphasis on planning. While in Wichita Falls, Texas we interviewed many people and knew we had a lot of content to work with, so setting goals and priorities was of great importance to us. We first started with outlining the various themes that were present in each of our interviews conducted. From this it was decided that it would be most effective to make one long video featuring the many people we spoke with, focusing on the positives associated with foster care. We felt that each person said such strong words that really stuck with our group, which is why we approached the infographics with an emphasis on keeping it simple with just the individual and their quote featured. Both the video and the infographics are designed for the FBF Facebook page in order to have more content for users to like and share which will allow the account to grow. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590688382862-X9FTLTIG20E2YD6Z76MB/fbf5.JPG Impact - Fostering Brighter Futures - Results Team TCCWB created four videos and four infographics for our community partner which goes through how each individual got started and their feelings towards foster care. Overall the videos aim to promote foster care in a positive way by sharing stories, a factor that was emphasized in class when discussing storytelling as a means of effective communication. Overall, our group is very pleased with how we were able to take the amount of content we had and utilize it in what we believe is a very effective manner. Of course, we feel that there is still so much more we could create in terms of videos and infographics for the cause! https://www.beautifulsocial.org/impact/peoplesemergencycenter monthly 0.5 2020-06-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590690985896-Y3CHDQCZWCOT7H7SRZ7O/FullSizeRender-4.jpg Impact - People's Emergency Center - Community Partner People’s Emergency Center (PEC) provides a wide range of services for members of the West Philadelphia community in order to promote overall success and well-being. PEC’s services including providing housing for the homeless, mainly women and children, educational classes, community revival and advocacy work. As an organization, PEC believes in the empowerment of the neighborhood’s community members through collaboration. Everything they do reflects the needs, desires, hopes and visions of the residents. By giving the community members a direct voice in the services provided, PEC hopes to be the amplifier that the community needs. PEC’s mission statement reads: “PEC nurtures families, strengthens neighborhoods, and drives change. We are committed to increasing equity and opportunity throughout our entire community. We provide comprehensive supportive services to homeless women and their children, revitalize our West Philadelphia neighborhood, and advocate for social justice.” https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590681402304-C3T9I2XM8PL7SUONE8B5/Screen%2BShot%2B2018-12-20%2Bat%2B10.06.24%2BPM.png Impact - People's Emergency Center - Challenge Our group was tasked with documenting PECCDC’s 25th Anniversary Block Party with a two-three minute long video. We were asked to create a fun, upbeat video that represents the community-driven values of PEC through showcasing the different people involved with the program and what it is exactly they gained from PEC. The audience of this video was the PEC community and its goal was to commemorate and celebrate the event. Along with the video, we also had to create a social media campaign for Instagram. This campaign needed to effectively tell the success stories of people who had turned their lives around with the help of PEC’s services. The audience of the campaign included people of the community, who are already following the account, as well as people in search of the assistance that PEC provides. These stories needed to be compelling and encouraging, promoting PEC and the work that they do. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590690938600-DDMG0CE5DGI0ZUITPQBE/pecc.jpg Impact - People's Emergency Center - Strategic Thinking The first thing we did when presented with our project was research PEC. We looked at their website and social media and read about the issues that they work to combat in the West Philadelphia area, such as homelessness. Then, we met with two workers of PEC, Trish and Meg. They told us all about PEC and the many services that they provide and gave us a tour of their buildings and the neighborhood, which helped us understand the organization and their mission better. Then we prepared for the block party. We tested all the equipment - cameras, video camera, tripods, recorders, microphones - and made sure we knew how to use everything. We decided that we would conduct casual interviews with the people at the event. We looked at Terkel’s characteristics for a good interview when preparing for the block party. We took his advice of not being overly prepared, and so we came up a few open-ended questions that we could ask in order to guide the subject. We took a lot of broll of the space, decorations, kids playing, people dancing, eating and chatting and we filmed the speeches made. Because the event was so informal, we had to be adaptable to the loud music and changing lighting. For the social media campaign we conducted more formal interviews with three members of the PEC community who benefited greatly from the programs. We again looked at Turkel to prepare, learning how to make the subjects feel comfortable, how pauses are important, how to be a good listener and how to facilitate a conversation. In regards to how we wanted to tell these stories on Instagram, we looked at Instagram users Jedidiah Jenkins and Ruddy Roye. Both men post compelling captions that are authentic and thought-provoking. We wanted to emulate that emotion in our campaign, and so we utilized Lambert’s seven elements of digital storytelling, which include, truthfulness, point-of-view, emotional content, the gift of the voice and dramatic question. https://www.beautifulsocial.org/impact/ronaldmcdonaldhouseofphiladelphia monthly 0.5 2020-06-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590696096998-5PY438635L4NHQ7ILSEQ/ronald+mc.jpg Impact - Ronald McDonald House of Philadelphia - Community Partner The Ronald McDonald House is a non-profit organization that provides families with seriously ill children supportive services such as a comfortable place to sleep, home-cooked dinners and a community feel. The organization’s efforts began in 1974 by Dr. Audrey Evans, an oncologist working for the Children’s Hospital of Philadelphia, who saw the need for a home away from home for families during their difficult and uncertain visits to the hospital. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590682856614-K8PNVARHWFFU5N7G7ST5/1468941858036-Q7AYZBS7GPSZH6SC0VX5.jpeg Impact - Ronald McDonald House of Philadelphia - Challenge After a successful project in 2012, Beautiful Social was honored to work with the Philadelphia Ronald McDonald House a second time. This fall, the organization was looking for assistance with data analytics for their social media outlets: Facebook, Twitter and Instagram. Our goal was to improve their overall social media presence and provide strategies to increase audience engagement. Our social media analysis of the various accounts went beyond numbers and statistics to include content analysis as well. We presented our observations to the organization and the Ronald McDonald House implemented them immediately. https://www.beautifulsocial.org/impact/jaxslabradorretrieverrescue monthly 0.5 2020-06-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590690107616-7D831HMBYE915TDZ43AP/jax+%282%29.JPG Impact - Jax's Labrador Retriever Rescue - Community Partner The mission of Jax’s Labrador Retriever Rescue is “To rescue, rehabilitate, and rehome abused, abandoned, neglected, or unwanted Labrador Retrievers and Labrador Retriever mixes,” and the organization operates in PA/NJ/DE. The founder of the organization, Dan Mathers, states that “As a group, we started the rescue to help the dogs that mainstream Labrador Retriever rescues wouldn't save. These are the less "Labby" looking mixes, the harder to place dogs, and the dogs that have less of a chance of making it out of the shelters, but absolutely have the right and deserve the chance to escape these demoralizing, heart-breaking conditions.” Jax’s works to place these at-risk dogs into safe environments in an effort to contribute to the ongoing conversation on Animal Rights. They carefully examine possible adopters and perform in-home visits to ensure that the new owner and location will be a good fit. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590690385528-5BQMIMRQC3E52K8GKK4F/jaxxx.jpg Impact - Jax's Labrador Retriever Rescue - Challenge Our goal for Jax was to create a website for this new non profit in order for their already existing social media to have credibility. When creating a website and putting it onto social media (Facebook, Instagram, Twitter), it gave Jax an official space to do their work. After meeting with Dan, we decided to use SquareSpace to do the following: Have pages on the website that both explain the process of adoption and fostering with Jax and implement forms onto the website for people to send in to express interest in the dogs available. Spread the mission of Jax by creating Success Stories and telling the story of Jax Link to Social Media platforms that contain events, available dogs and how to donate https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590690309659-YIN1E5IHUNIO24GYPH6A/jax+logo.JPG Impact - Jax's Labrador Retriever Rescue - Strategic Thinking We began planning out our journey with Jax’s Labrador Retriever Rescue by making ourselves familiar with their social media presence on Facebook, Instagram, and Twitter. We also tested various website design templates that we found on Squarespace in order to determine which looked the most visually pleasing. Our group then brainstormed ideas for a short, introductory video to include on the site, but ultimately had to alter our plans and produce alternate content in order to acquiesce the requests of our community partner. Moreover, our team communicated effectively with Jax’s organization to get a general idea of how they wanted the website to look, and we made sure to take all of these ideas and suggestions into consideration during the design process. Overall, the construction of the website focused on incorporating various emotional design practices and simple graphics in order to foster community engagement. We also made sure to use the #JaxLab and #TeamJax hashtags in our own documentation of the project to further promote the organization and draw attention to the importance of consistency on social media. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590690330615-0YZRS39PVKREKJH0NU79/jaxx.JPG Impact - Jax's Labrador Retriever Rescue - Results Our final product for Jax’s Labrador Retriever Rescue is an engaging, resourceful, and visually pleasing website created using the SquareSpace application. Our team worked diligently to construct an effective site through the use and implementation of gathered research on best social media and web design practices. We ultimately focused on compelling storytelling through the employment of various emotional design methods. In addition, we narrowed down the preferred audience by deciding on who the organization should target based on similar animal rescue organizations that already exist in the Philadelphia area. Moreover, we decided to include elements of ‘play’ into our design in order to set up a humanistic feel and a sense of relatability among the organization and the consumers. All and all, each section of the website was designed with consistency, purpose, and raising awareness in mind. https://www.beautifulsocial.org/impact/visionforequality monthly 0.5 2020-06-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590686551381-A0JPVQEWKQ6RNWIZNR3L/vfe+group.jpg Impact - Vision For Equality - Community Partner Vision For Equality is a nonprofit organization that works with individuals with disabilities and their families to assist and empower each individual as they seek equal access to supports and services. Vision For Equality was founded by two women; Audrey Coccia and Maureen Devaney created VFE in 1996 with the goal of redefining societies’ understanding and support for people with disabilities and their families’ experience in the community. They work to find avenues of support for people with autism and varying disabilities. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590686576909-6118OQLBG330FWPC5XPX/vfe+thinking.jpg Impact - Vision For Equality - Challenge Our design question is as follows: “What is an effective Giving Tuesday campaign, and how can we use one to spread awareness and inspire a demographic that includes younger people and especially young parents to connect with VFE’s mission?” Giving Tuesday is a worldwide day of giving movement that takes place the Tuesday after Thanksgiving and is rooted in generosity. It encourages people to “do good,” get involved in the community and donate to various organizations and nonprofits. After conducting our research on the effectiveness of Giving Tuesday campaigns, we created a series of posts that rely on pathos and empathy in order to appeal to a generation of younger parents. In discussing the social media campaign with our community partner, there was a specific idea that stuck with our team. We discussed that parents of people with disabilities often have no map or guide for how their life will go, whereas other parents tend to have some understanding of a template for the lives of their children. In addition, many parents worry about who will take care of their children once they are no longer able to. With this in mind, we created a Giving Tuesday campaign in the form of a map to emphasize this idea. This content ranged from information on Vision For Equality and their mission to posts that counted down to Giving Tuesday, all the while attempting to weave a through-line that connected each post back to the organization’s mission and purpose. Our intention in using these strategies was to explain to Vision For Equality’s following the importance of the organization’s purpose, and therefore the importance of donating on Giving Tuesday so that their work to create spaces for all can continue. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590686597984-JR1PX4TZQG6S1HT3TKOD/vfe.jpg Impact - Vision For Equality - Solution Through our understanding of various studies and research, we were able to generate strategies to connect with Vision For Equality’s audience in an impactful, impassioned way. We were inspired by strategies that elicit empathy and ultimately create a feeling of emotional connectedness to viewers. In “Empathy is the Key to Great Marketing Campaigns”, Abhilash Patel stressed the idea of “writing what you know”; understanding what kind of marketing pulls an emotional response from us personally and comparing it to a campaign’s goals. To implement that into our marketing plan successfully, we found it to be fit that we thoroughly evaluate the emotional motivators a supporter of Vision For Equality would have. Walking in the target audience’s shoes, we determined that focusing on the lives of families and people being supported by Vision For Equalities programs would be the best way to sell the idea of helping. In addition, because we were creating content for social media, we needed to understand the different dimensions of storytelling that varies for each platform. Through these ideas, we were able to construct a campaign to not only reach the largest audience possible but prompt them to unite around the primary goal of creating support and awareness for those with disabilities. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590686619308-I73SWLIZYPDVCNDA645O/vfe+computer.jpg Impact - Vision For Equality - Results Throughout this semester, our team created 18 posts for Vision for Equality in addition to our Giving Tuesday Campaign. Our posts consisted of a Giving Tuesday Countdown, general information about VFE, specific programming that they support, and various resources. We were able to use existing information from the VFE website to create our posts. We felt that there are so many resources for information on their website and we wanted to make sure that followers on Facebook had access to the information as well. For our Giving Tuesday Campaign we created a map graphic. Our map pieces together six individual posts to create one large map graphic. In learning about Vision for Equality’s mission, we learned that for families and parents of people with disabilities, there is often not a clear map for the future of their children or loved ones. The resources and programs that Vision For Equality supports and creates are ones that support families as they create their own map for their loved one as they work to create a future without uncertainty or worry. Our goal in creating this map was to have six individual posts consisting of different pieces of the map to be posted each day leading up to Giving Tuesday. https://www.beautifulsocial.org/impact/thetexascouncilofchildwelfareboard monthly 0.5 2020-06-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590689306063-5R9XN4ZAEXEQUO7NT59K/texas+%282%29.JPG Impact - The Texas Council of Child Welfare Board - Community Partner The Texas Council of Child Welfare Boards has created Fostering Brighter Futures, a committee within the organization that was formed to spread positive messages about foster care. Their mission is to banish the negative stigma that surrounds foster care which creates a bad perception or hinders people from considering foster care as an option. The board and their committee are dedicated to one overall goal of creating lasting social change that will positively impact the futures of foster children, for years to come. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590689357043-MNKQPPBE0WSKS7FQ0WWY/texascouncil.JPG Impact - The Texas Council of Child Welfare Board - Challenge For our group, the challenge that we had to face was to create a social media style guide for our community partner. Originally, our community partner wanted us to produce the social media content, but with the limited information about their campaign and the challenge of not being in close proximity, we felt that it would be more beneficial to teach them how to use the various platforms while they were getting themselves on their feet. We divided the social media platforms amongst each other and made sure that we all followed the same format. The biggest challenge of this was making sure that we had all of the information they could possibly need in an easy to use platform. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590689447977-72YR1F0Z6FONBHVCYHP9/tc.JPG Impact - The Texas Council of Child Welfare Board - Strategic Thinking We started off the semester brainstorming different ideas to launch a social media campaign for Fostering Brighter Futures. Our ideas included the use of hashtags, potential content, and most importantly the creation social media accounts. As the semester progressed, our ideas shifted into creating a style guide rather than content. Over time, our ideas changed from a style guide into an interactive website allowing for our community partner to reference our strategy whenever and wherever. In making the style guide, each section focused on best practices, and what successful, engaging content looks like. We delegated each platform to specific people, and each platform was then broken down into a dictionary of what to know and how to use each element of the social media platforms. We thought a lot about how to make the website as easy as possible to follow, so we included a lot of pictures and videos to break everything down. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590689489188-DH238D9O5XU438UVWOO3/texas+council.JPG Impact - The Texas Council of Child Welfare Board - Results Team TCCWB created a style guide that showcases the best social media practices for the campaign Fostering Brighter Futures. Our team developed a password protected website that goes through each platform: Facebook, Instagram, and Twitter. Each tab illustrates a platform-specific dictionary along with how to’s and example content to act as a model for content creation. We included screenshots, screencast, images, and examples from other successful organizations. Our goal was to give TCCWB the knowledge and resources to empower them to create their own content in the future and cultivate a positive story surrounding the foster care system. https://www.beautifulsocial.org/impact/catholic-partnership-schools-cps monthly 0.5 2022-04-25 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/dd690cc4-45a2-437d-b4c4-a1a2df6e6875/HNtwins.jpg Impact - Catholic Partnership Schools (CPS) - Community Partner Catholic Partnership Schools (CPS) consists of the four remaining Catholic Schools in the City of Camden. These schools are Holy Name and St. Joseph Pro-Cathedral, Sacred Heart, Saint Anthony of Padua, Saint Cecilia School. Run by Executive Directer, Jameka McGraw-Byrd, CPS is responsible for each school's finances, academics, and Operational Managements Fundraising T Their mission is to provide an excellent educational opportunity for children of all faiths from PreK-8th grade in Camden and the surrounding areas. Their main goal is to provide a Safe, Loving and Achieving environment, where students are encouraged to find their path forward! Thanks to CPS, funding and donations have been able to keep these schools thriving and provide a safe haven for all students and teachers where they can make learning not only beneficial but fun! https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/bef166c2-d80a-4b09-9458-e42396d70eb1/3rd+Grade+-+HNS+Student+and+Teacher+%283%29.jpg Impact - Catholic Partnership Schools (CPS) - Challenge Our design question was meant to target the challenge of meeting the re-enrollment expectations for CPS. This is why our design question was the following, “How could we effectively communicate with students and parents for re-enrollment?” Knowing that most of the population of students were Hispanic we had to figure out how to come up with an accessible campaign that served every member of the CPS community. We needed to use social media strategically in order to communicate and have a successful campaign. The challenge also came all together within a short period of time which meant we had to fulfill the expectations by a specific due date. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/84faca01-d8c4-48c8-8ec4-8ae3903b4321/Screen+Shot+2022-03-04+at+1.01.41+PM.jpg Impact - Catholic Partnership Schools (CPS) - Strategic Thinking We worked as a team for each task in this project. Everything began with Asia and Pat, the group writers. These group members came up with clever and informative captions. Once the writing was complete, it was sent to Janine who created eye-catching designs, consistent with CPS’ branding. After this, everything was sent to Isa and Isabel to be translated. CPS provided us with their design persona and their requirements; including fonts and format preferences. They gave us access to their logos as well. We used the colors from the logo and incorporated it into each graphic. The graphics were a combination of text, design elements, and photography. We looked at our model accounts to see what kind of content they were posting. We created similar campaigns to the ones that we saw were successful for those accounts. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/32ba252a-4933-4033-9282-8d4269b36736/Screen+Shot+2022-05-02+at+8.04.42+PM.png Impact - Catholic Partnership Schools (CPS) A collage of Instagram Posts https://www.beautifulsocial.org/impact/sju-creative-collective monthly 0.5 2022-04-25 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1651538417545-8H17ESWMTSNIEAZGURWQ/CCInsta.jpeg Impact - SJU Creative Collective https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1651538453779-IH234SVNTP45V10E2ZWC/1.png Impact - SJU Creative Collective https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1651538491186-O4XLO9R0N9KE8JW7OMHT/2.png Impact - SJU Creative Collective https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1651538542863-GGVETDXXGI3F6258C1SB/3.png Impact - SJU Creative Collective https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1651538583219-OSTAHIP92ODLT08GPXBC/4.png Impact - SJU Creative Collective https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1651538608991-5Q5NI0BPS7UM2KLMO5QC/5.png Impact - SJU Creative Collective https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/593761b7-54fd-4d93-bc13-dd1c6ad12b64/CCPoster+2.jpg Impact - SJU Creative Collective - Community Partner At Saint Joseph’s, student content creation is the backbone of extracurriculars, organizations and athletics, which is why it's vital that students are provided with the resources and means to make and design on their own and in groups. Our community partner is the campus community who have backgrounds in Communications, Media, Graphic Design, Arts and Marketing. Our goal is to collaborate with and support these individuals in networking and in crafting a professional portfolio. This will benefit and ultimately elevate the Communications, Arts and Marketing departments by creating a professional structure for creation opportunities. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/9342ff34-2993-4bdd-8b99-4a5ee5cb2647/goldencirclework.png Impact - SJU Creative Collective - Challenge The SJU Creative Collective is based in Philadelphia, PA at Saint Joseph’s University. The Communication and Digital Media department recognizes that as the department at SJU continues to grow and receive an influx of students interested in graphic design and digital media, it is important to develop a new space for these students to express their creativity and gain professional design experience. In addition to artistic students passionate about design, other stakeholders include those on campus in various organizations and in the general surrounding community who might require creative media for marketing purposes. Therefore, in establishing the Creative Collective, we kept in mind the central question of, “How can we effectively provide meaningful opportunities to creative students interested in media production and building their portfolio, while also providing creative content for clients such as clubs and associations on campus?” By staying within this mindset, we were able to successfully meet the needs of our stakeholders through the Creative Collective’s launch. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/777e98b3-9527-4c54-ae13-a91cb2e998bf/Screen+Shot+2022-04-24+at+2.08.59+PM.png Impact - SJU Creative Collective - Strategic Thinking In order to come up with a plan of how to approach the Community Partner Project in terms of the establishment of the Creative Collective, our group gathered data from surveying 63 Communications & Digital Media Studies students at Saint Joseph’s University. This data served the purpose of highlighting first year aspirations for their future in the COM department at SJU, and opportunities seniors were unable to have at their time at SJU; the need for student professional exposure, and addressing the want of the collective being made.We want to provide constructive and beneficial opportunities for everyone who is interested, and hearing directly from the students themselves was the best way to accomplish this. After receiving this data through focus groups consisting of all graduating years and surveys asking students what they wanted or wish they were offered at SJU, we took a closer look into their wants and needs. We wanted to make decisions based on what would most benefit the community here at Saint Joseph’s. Each week we brainstormed and decided on all creative and logistical aspects of the collective using all of the feedback that we got from the students. Another resource we used were the COM department leaders and professors. Our group has been working closely with the department to get feedback on how we should advance the Creative Collective. After meeting periodically, we were able to get our ideas approved and developed. Collaboration with the COM department has proven to be crucial to the establishment of the Creative Collective at SJU. As a group, we have been extremely efficient and collaborative with one another; agreeing on the Creative Collective’s name, goals, roles, color scheme, font, logo, and more. We are still in the process of building the Creative Collective from the ground up, but through weekly meetings, department meetings, and collaboration on class assignments, we are definitely on a path to success. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/97794ca9-a57d-42a0-a42a-a15606caf2ae/case+study+working.png Impact - SJU Creative Collective - Result Based on the information we had collected within student focus groups, it was clear that the upperclassmen did not receive the professional experience they wanted while in the Communications and Media Studies and Art department. When asked what type of work they wished they had the opportunity to do at SJU, a majority of students wished they learned how to utilize more Adobe applications, as well as being offered more organizations, clubs, and classes that suited their interests and goals more. Going forward, our collective plans to provide this experience for the underclassmen who also want professional experience within the department. We surveyed 24 underclassmen and asked a series of questions regarding what they are interested in studying and how they want to pursue it at SJU. Most students wanted internship opportunities and professional space to pursue their interest in content creation through photography, videography, and graphic design. Our goal is to market and brand the SJU Creative Collective to increase involvement and establish the organization on campus, so we created a brand guide to display our brand. The brand guide includes header and body typefaces, a color palette, and logo variations. After creating the branding and mission statement, we made an Instagram account that will serve as the main communication outlet for the collective going forward. Once we establish ourselves on social media, where most of our audience is located online, we will connect with other on-campus organizations to create a lasting partnership that will benefit both the collective and the organization. The main outcome that we hope to achieve is to have students build a portfolio through the collective and earn a professional internship/work opportunity, which is their main goal as well. The SJU Creative Collective will continue this partnership while generating more collective members and community partners. https://www.beautifulsocial.org/impact/foietjoie monthly 0.5 2020-06-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1588961858066-EEUYC4DNRKY704RO53W8/foietjoie.jpg Impact - Foi et Joie Haiti - Community Partner PORT-AU-PRINCE – Haiti 18.54498° N, -72.3356° E Foi et Joie, or the English translation, “Faith and Joy”, is a Haitian based non-profit organization that is part of the federation “Fe Y Alegria”. The organization is located in Haiti, occupying a small portion of the island of Hispaniola. Their mission focuses on the development of education. Foi et Joie’s purpose is to create access to education, quality education, and develop transformative education so that personal and academic development is produced for the whole person and their communities. Foi Et Joie helps those individuals in impoverished and marginalized communities in Haiti grow on a personal and academic level. The belief holds that “education is the most powerful tool to break the fateful cycle of poverty, inequality, and exclusion” (Magis Americas). Currently, Foi et Joie operates 18 formal schools and vocational training centers for almost 5,000 students. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1588962046344-G9WDHE4GZKN3RMR746A5/casestudy.jpg Impact - Foi et Joie Haiti - Challenge Our main objective was to create a website that would clearly showcase the mission and beliefs of Foi Et Joie. The organization wished to have an online presence that could be viewed from all parts of the world. Streamlining online donations would prove to be tremendously beneficial for Foi et Joie to further their mission. In order for the organization to improve in the area of donations, an accessible website was needed. Before our team partnered with Foi et Joie, their web presence relied mostly on Social Media rather than through a well trafficked website. As we dove into the project, we created a research question: How can we design a professional website to highlight the mission of Foi et Joie and increase donations? https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1588962165366-58P3AIQXBSV3YUQQOCOS/site.jpg Impact - Foi et Joie Haiti - Strategic Thinking We conducted a comparative media analysis for inspiration from other branches of the Fe Y Alegria federation. We approached this research by comparing other Fe Y Alegria websites, as well as another similar non-profit organizations that we found to be the best functioning and most appealing (those including Fe Y Alegria Ecuador, Fe Y Alegria El Salvador, and Fe Y Alegria U.S. Projects). As we met in person with our partner, we further solidified and brainstormed our ideas for the website. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1588962377390-RR7E09DWWQ5MM9JMJYKD/foietjoiegroup.jpg Impact - Foi et Joie Haiti - Results By the end of the semester, we provided Foi et Joie Haiti with a personalized Wordpress.com website to include a homepage, an about page to share their story, a partnerships page to showcase their numerous partners, a contact page, and a donation page for visitors to get in touch with and support the organization. As of right now, the pages are templates with placeholder text and images to showcase what a finalized page could look like. In the future, more images, as well as text in four different languages will be included into the site. Additionally, we provided Foi et Joie Haiti with written documents which include what we have completed thus far and guidelines as to how the content can be edited through the Wordpress platform to add the copy and images that will better fit the aspect ratios of the website. One of the most important guidelines we created is related to the option to include a multilingual feature for the website. We provided three different options to choose from with details on how each option functions, links to video explanations, demos, and the varying costs to implement the feature as well. Due to the Coronavirus outbreak that took place in the middle of our semester, our project will have to continue into the next semester. The future group of the Beautiful Social Research Collaborative will be able to pick up where we left off, and further implement the mission of Foi Et Joie into their new website. They will be able to add the multilingual feature, the interactive world map for the homepage, finalize the text and images, and set up the donation page to be able to receive donations. https://www.beautifulsocial.org/impact/cradles-to-crayons monthly 0.5 2020-06-05 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590176458678-71MO9IQ68B8DRPAUO0DM/cradles+to+crayons.JPG Impact - Cradles to Crayons - Community Partner This semester, our community partner is Cradles to Crayons Philadelphia. They help to ensure that all children have the resources they need to thrive, whether that be clothing, shoes, or school supplies. Cradles to Crayons uses the phrase “Quality=Dignity” as one of their mottos to live by. This is painted on one of their warehouse walls as inspiration. Clothing insecurity is a major issue that affects many children in the Philadelphia Area every year. Cradles to Crayons works with social workers to provide children ages 0-12 with the clothing and tools that they need to be successful. These social workers may refer specific children to Cradles to Crayons if they notice that the child is struggling in any way with clothing or supplies. Cradles to Crayons will then create kid packs to send to the children. These packs can include school supplies or clothing bundles. The clothing pack may include up to a weeks worth of clothing including socks and underwear, as well as hats, gloves, and coats for the wintertime. Each set of clothing is matched and planned by a volunteer who makes sure that multiple outfits can be made from each article. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590176484662-OGDVWX517XZ11RX0Y6OD/cradles+to+crayons+4.JPG Impact - Cradles to Crayons - Challenge Our main objective was to create a website that would clearly showcase the mission and beliefs of Foi Et Joie. The organization wished to have an online presence that could be viewed from all parts of the world. Streamlining online donations would prove to be tremendously beneficial for Foi et Joie to further their mission. In order for the organization to improve in the area of donations, an accessible website was needed. Before our team partnered with Foi et Joie, their web presence relied mostly on Social Media rather than through a well trafficked website. As we dove into the project, we created a research question: How can we design a professional website to highlight the mission of Foi et Joie and increase donations? https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590176510594-3IWR8V61XSX7PHPIIUBK/cradles+to+crayons+2.JPG Impact - Cradles to Crayons - Strategic Thinking We conducted a comparative media analysis for inspiration from other branches of the Fe Y Alegria federation. We approached this research by comparing other Fe Y Alegria websites, as well as another similar non-profit organizations that we found to be the best functioning and most appealing (those including Fe Y Alegria Ecuador, Fe Y Alegria El Salvador, and Fe Y Alegria U.S. Projects). As we met in person with our partner, we further solidified and brainstormed our ideas for the website. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1590176531820-XP48I0QH9ELQOF5KELI9/cradles+to+crayons+3.JPG Impact - Cradles to Crayons - Results By the end of the semester, we provided Foi et Joie Haiti with a personalized Wordpress.com website to include a homepage, an about page to share their story, a partnerships page to showcase their numerous partners, a contact page, and a donation page for visitors to get in touch with and support the organization. As of right now, the pages are templates with placeholder text and images to showcase what a finalized page could look like. In the future, more images, as well as text in four different languages will be included into the site. Additionally, we provided Foi et Joie Haiti with written documents which include what we have completed thus far and guidelines as to how the content can be edited through the Wordpress platform to add the copy and images that will better fit the aspect ratios of the website. One of the most important guidelines we created is related to the option to include a multilingual feature for the website. We provided three different options to choose from with details on how each option functions, links to video explanations, demos, and the varying costs to implement the feature as well. Due to the Coronavirus outbreak that took place in the middle of our semester, our project will have to continue into the next semester. The future group of the Beautiful Social Research Collaborative will be able to pick up where we left off, and further implement the mission of Foi Et Joie into their new website. They will be able to add the multilingual feature, the interactive world map for the homepage, finalize the text and images, and set up the donation page to be able to receive donations. https://www.beautifulsocial.org/impact/samuel-gompers-website monthly 0.5 2021-12-02 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/7f63b9fd-53ad-4eb3-ab3a-a8e8657c261a/Screen+Shot+2021-11-29+at+9.04.43+AM.png Impact - Samuel Gompers Website - Community Partner We partnered with Samuel Gompers school to renovate its website to make it more accessible and engaging to its many stakeholders. Samuel Gompers is a K-8 public school that caters to every student that walks through their doors. At Gompers they believe all students should be catered to, empowered, and valued. Gompers specializes in several in-school and afterschool programs that cater to students' needs and wants. A strong value and emphasis on a good education that is catered to each individual student is Gompers speciality. Updating and adding photos onto the site also brings the school’s culture and community to life. Seeing the student’s bright faces and timely photos of the campus show off the school in the most professional way possible. Displaying Gompers as a community member and school gave Gompers a fresh start and made theri online media presence stronger and more lasting. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/a6b862b8-72b3-4005-a082-0183695dab0b/Screen+Shot+2021-11-29+at+9.04.38+AM.png Impact - Samuel Gompers Website - Challenge When going into this project, our overarching goal was to give the Gompers community a website that would clearly and effectively communicate why they do what they do and how they do it. Before we got to work, the website needed updating and reorganization. Part of achieving our goal was organizing and redesigning the existing website (gompers.philasd.org) to reach Ms. Rivera and Rennie Parker’s ultimate goals for the outcome of this semester's work. The additional aspect was collaborating and taking into consideration these goals, ensuring that we conveyed their suggestions into physical elements on their website. The most difficult challenge we faced throughout this process was the time restraints we had to be hands on and edit the website to achieve these physical elements including editing tabs, spotlight, images, documents, dates, and various other forms of content. Each week we learned how to be purposeful with each element we modified, and used the information we received from Ms. Rivera to place each piece of content in the most effective location possible. Using a trial and error process to see what worked the best for the Gompers website as a whole ultimately gave us a very successful conclusion to this project. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/d6119d5f-e495-4ecd-9b1f-861b69917f6d/Screen+Shot+2021-11-29+at+9.04.48+AM.png Impact - Samuel Gompers Website - Strategic Thinking As we worked with our community partner, we had a limited amount of time to make changes and revisions to the website. We met with Ms. Rivera once a week on Friday at around 1:15. The meetings usually concluded around 1:45. This might have been a setback for some groups, but our team performed well under pressure. Meeting just once per week gave the group time to brainstorm ideas when it came to design and content for the website. As we approached each meeting, the group comprised a specific agenda with goals we wanted to achieve. The group then collaborated with Ms. Rivera, we explained to her what we wanted to get done, and she gave us the resources needed to achieve these small weekly goals. Only having approximately thirty minutes of work time at each meeting forced the group to work efficiently without even having the possibility of dragging our feet with the work. https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/2fb0ae9d-ceaa-4be5-ac66-2a8a355c4610/Screen+Shot+2021-11-29+at+9.04.53+AM.png Impact - Samuel Gompers Website https://www.beautifulsocial.org/impact/nonprofit-leadership-event monthly 0.5 2023-04-19 https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/e014b29e-2eff-4ef4-9a6c-ba1cca3b2b8d/lexi.jpeg Impact - Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/2571cf6f-9ebb-4696-b0c4-b5204e817e98/stacey.jpeg Impact - Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1a930d69-5ba7-4ba8-a6de-79abd81b0a1a/stephanie.jpeg Impact - Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/dd108302-183d-4e57-a9db-b4fac359a518/DSC_0007.JPG Impact - Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/bbc088ae-3309-415a-9917-5dd979c33549/IMG_9740.JPG Impact - Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/19e879da-75b8-4d29-90f7-1041d93e0b61/DSC_0015.JPG Impact - Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/502ed6be-8ed9-40f1-ad13-842222a56a72/IMG_9750.JPG Impact - Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/0c3eb5aa-3164-44e3-9bc5-59652cf16402/DSC_0022.JPG Impact - Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/1db328c9-aca7-4435-aa49-b8dfc1376d06/DSC_0049.JPG Impact - Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/cd4b210a-8a46-4f4b-b73e-fe4ed91c527b/IMG_9735.JPG Impact - Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/4080938c-74c9-4fe9-9406-909187ad4686/DSC_0011.JPG Impact - Nonprofit Leadership Event https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/ce1d30ff-5518-4dbd-b767-1158d6559a8e/IMG_9739.JPG https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/324a8168-37c2-447c-95f0-e69f1c127359/DSC_0004.JPG https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/7de8290f-a8dd-4fbc-905f-119a9b7222a8/DSC_0002.JPG https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/77b9a68f-38f7-4524-b05a-0142a016308d/IMG_9750.JPG https://images.squarespace-cdn.com/content/v1/5eb3e545b559a5052cdcf548/48a5cc72-255a-42b6-a54e-6dca39000d3b/DSC_0050.JPG