What does it mean to be a part of a movement? Obviously, you must first move, and you must be working for a cause in which you’d like to create social change. As college students, many of us are trying to figure out what our lives are destined for. Some of us have known for a long time, and others are still trying to figure it out. When you’re presented with the opportunity to take a course like Beautiful Social, one that gives you the opportunity to do good while still discovering yourself, it is an option that is extremely appealing and helpful to your everyday twenty- something.
As a Beautiful Social Consultant, we learn an array of different skills and knowledge about working in the for- purpose (non- profit) industry:
- What is the story I want to tell?
A well-known cheese blogger, Madame Fromage, came in to talk to the consultants. She gave us some amazing blogging tips from her own personal experience. One that stuck out was how to portray your story. When sending emails, networking, or blogging, you want to make sure that your story portrays exactly what you want it to mean. Two important questions you should always ask yourself when doing this is: Can I take my readers on a journey? Can I teach them new information? If you can answer those questions confidently, then you’re doing it right.
- Know Your 60 Second Story.
One of the first assignments for the Beautiful Social course was to read The Promise of A Pencil by Adam Braun. Throughout reading the book, we learned how he built his for- purpose organization, Pencils of Promise, from the ground up. Although there were so many tips and mantras that were “write on your hand to remember for later” worthy, the one that deemed most useful was when he spoke about storytelling. You should always have a 60 second pitch- one you can give in an elevator ride. It should be powerful and you should be able to convey your message with empathy and pride. You will be networking more efficiently with whoever you meet, and you will be able to show a strong sense of self and confidence.
- Start With Why.
Lastly, we watched a beautiful TED Talk by Simon Sinek. In this talk, we learned why people buy your “Why,” not your “What.” When pitching your for-purpose idea, or truly anything in life, you should be focusing on why someone wants it. Why is this product going to better their life or why it is going to benefit others; not what it is.
Example: People don’t want to hear about what the money they’re donating is going to. They want to know why they need to donate it. Why they should be apart of it. Why it’s going to change their lives.
Always start a project with asking, “Why?” Always.