Team United Spinal has been working hard on producing a promotional video for their client, the United Spinal Association. Here are their tips and tricks for beginners! Do: Make sure to film B-Roll.
- B-roll is extra footage and ties a video together. B-roll adds depth to your story. Just keep the camera rolling! Always shoot more B-Roll than you think you will need. You don't have to use all the footage you shoot, but it is better to have more footage than to have to go back and reshoot.
Do: Shoot in HD.
- This will ensure your video will be the best quality it can be and make it more visually striking.
Do: Check the audio before interviewing someone
- Make sure your audio sounds clear before you record your actual interview.
Do: Make sure to keep in touch with your client to ensure you visions and their visions align.
- It is important to keep in constant contact with your client to ensure their idea of the purpose of the video reflects well with yours. Ultimately, it is their vision that needs to be expressed in the video whether you necessarily agree with their decisions or not.
Don’t: Use poor quality audio and video.
- It is important to use clear footage and audio when producing a video. Audio is usually a primary platform for telling your story. Make sure to minimize background noise when recording, and volume can be edited later. When it comes to shooting usable footable, you want to make sure your subject is in clear, good lighting. Usage of a tripod is recommended, as it ensures no shaky footage.
Don’t: If you're producing a video of an event, shoot multiple interviews.
- You want to make sure that you have a variety of voices and opinions in your video. It is important to have more than one person interviewed because it makes your video more well-rounded and thus, more interesting to watch.
Don’t: Overlook the frame of your shot
- When recording an interview subject or filming b-roll, take into account the entire frame that you are filming. If your shot is too wide and you need to crop it during editing, you will compromise the quality of the video. Monitoring what is in the background of the video will also save time during the editing process because you’ll prevent any unwanted subjects or distractions from the purpose of the video.
Don’t: Leave editing until the last minute
- Leave substantial time for editing your project after you have filmed for your client, collected and organized all the footage, and created a storyboard for the video. Editing is a long and detailed process, so even if you have HD video clips and meaningful interviews, they need to be presented well.
- Team United Spinal